Nicole Greenslade

Nicole Greenslade

Senior Communications Consultant

Nicole has over 20 years experience in PR and Marketing. She has worked with well-known brands such as The Ramblers Association, Evergreen Garden Care and Groupe Danone, and not-for-profit organisations such as Christians Against Poverty and The Great War Aviation Society. She is passionate about developing high-performing PR campaigns and still enjoys the thrill of achieving media results for her clients.

 

Nicole has also worked as an Associate Lecturer in Creativity for the University of West of England. She is a qualified business trainer who has delivered creative thinking, presentations, and media skills training for the CIPR in the West of England and Wales and directly for PR & advertising agencies.

Vivien Eden

Vivien Eden

Senior Digital and Marketing Consultant

Vivien specialises in achieving standout on digital platforms. Her aim is to help businesses be clear and concise to cut through to the audiences they want to reach. She keeps her finger on the pulse of new technology and is always on the lookout for new tools that can give businesses a competitive edge to their online activities.

Her marketing career has seen her working with blue chip utility and telecoms businesses, public sector organisations and niche SMEs. This has given her a very thorough understanding of the dynamics of different marketplaces many of which have now transitioned to the digital world.

As a Chartered Marketer, Vivien understands the value of businesses having robust marketing and communications strategies. She has created numerous strategic marketing plans over her career that scrutinise business environments, help identify objectives and then guide organisations on their marketing journey. The marketing tools she works with are varied and include SEO copywriting, advertising and social media.  

Vivien thoroughly enjoys creative writing and was recently published in a short story anthology.

Corporate Digital Responsibility

Corporate Digital Responsibility (CDR):
a guide to ethical data management for business

Ethical conduct in business is not only a responsibility but a key strategic issue. In our data-driven corporate world, the digital transformation of organisations requires responsible action.

 

Corporate Digital Responsibility (CDR) is a new field of practice on the responsible management of data and digital technologies. As our use of data products increases, CDR helps organisations to enhance security, maintain ethical data governance and take social responsibility for data services.

 

Our new report outlines key principles of CDR and provides a framework for responsible implementation. We explore:

The case for Corporate Digital Responsibility and the exploitation of digital technologies
How your business can take responsibility for digital security and sustainability
The role of communications in digital responsibility for companies
Social responsibility and corporate governance

Download a copy of the Allegory report

Corporate Digital Responsibility: What You Need To Know Right Now

“CDR calls for responsible business, bringing together the voice of professionals from many different disciplines. It embraces the arts, science, philosophy and politics. Organisations need a mechanism for surfacing a collective voice at board level”
Alice Thwaite
Founder, Hattusia and the Echo Chamber Club

About Allegory Communications

Allegory is a communications agency specialising in the intersection between society and technology. We help companies engage with the public to drive meaningful social change.

Our expertise in data security, digital technologies and organisational communication enables our clients to identify and mitigate Corporate Digital Responsibility (CDR) risk.

We believe that, through great management and communication, companies can cut the risk to society posed by new technology products.

How we can help

Allegory has developed a six-stage framework that communications professionals can use to help organisations address CDR risk.

  1. Digital landscape analysis and audit
  2. Communication planning
  3. Community of practice
  4. Horizon scanning
  5. Internal communications
  6. Stakeholder engagement and society

Get in touch today to learn how we implement it with our technology clients.

Landscape analysis and audit

Communication planning

three people to represent audience mapping

Community of practice

Horizon scanning

Internal communications

Stakeholder engagement

Who we’ve worked with

Allegory works with organisations that use digital technology for social good. Our clients include The Alan Turing Institute, Health Data Research UK, Catapult Digital, The University of Southampton and many more. 

Case studies

Find out how our services enhance the relationship between society and technology.

OpenActive

Engaging the fitness sector community to make activity data more accessible and get 18 million people more active
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Mastodon C

Securing an exclusive in the Economist, and coverage in the FT, Independent and Radio 4, that resulted in new orders and investment for this data startup
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Web Foundation

Working with the WWW Foundation to launch the Open Contracting Data Standard, reaching 40m people with 60 high quality articles
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AI Readiness Index

Launching a report into AI readiness that strengthened Oxford Insights' position as a leading consultancy for AI and digital transformation
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We are a communication agency for health care organisations

Health Data Research

Co-ordinating communications between academic and industry partners for the launch of the Health Data Hubs programme
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Open Data Institute

Engagement with government, public and private sectors, to build relationships, support funding and generate leads for consultancy and training services
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Data Pitch

Recruiting data-driven startups to join a European Commission funded accelerator programme
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Data Trusts

Communicating the value of data trusts, through national media coverage and a social media campaign
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The Data City

Launching the world's first digital tech census that helped grow the Data City's reputation
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News and insights

Find out what’s new in the world of communications, sustainability and technological transformation. 

why data drives reputation

10 years of data and communications. What’s changed? Everything. We explore how data is going to drive corporate reputation in the decade to come.

Allegory opened its doors in 2012. Since then we’ve helped universities, government organisations, technology and innovation companies to tell their story to a vast range of audiences around the world.

As our clients have grown and evolved, we have become the UK’s specialist data communications agency, with unrivalled experience, relationships and knowledge in this area.

In 2021 we published a report setting out the urgent need for organisations to establish and grow their Corporate Digital Responsibility (CDR), an emerging field of corporate governance and ethics.

In 2022, we decided to mark our 10 year anniversary with a series of thought-provoking articles on Why Data Drives Reputation, looking back on a decade in data to explore how organisations can mobilise data and communications to meet their needs in the future. With contributions from six opinion formers from business and communications, each chapter  examines a different aspect of the relationship between data and reputation.