Author: Liane Farrer

In a world of social good, is it possible to be ‘good’ in business?

For many, profit is no longer king but is there enough capital in the economy to do all this good and put back into society?

PR in the digital age: human emotion is more important than ever

Liane Farrer attended the PRCA 2018 conference, which focused on change in communications. Here she shares her insights and asks, in a world of technological change, how does the modern PR keep it real?

authenticity communications strategy PR