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Raising the profile of this data consultancy’s annual conference

The brief

360Giving aims make grant data more open and accessible, to create the foundations for more informed, effective and strategic grant-making.

We were asked to map, prioritise and target its audiences, and to review its online presence. This activity supported a drive to reach out to grant-makers and grantees about the benefits of publishing and using open grant data.


Our response

We developed an in depth audience engagement strategy for which we mapped, segmented and prioritised a wide range of groups and stakeholders, analysed their behaviours and attitudes towards funding data, and their preferred methods of communication. This strategy was driven by insight from 20 interviews with grantmakers, charities, think tanks and digital specialists conducted by Thwaites Communications, and extensive desk research and analysis. Sitting alongside the strategy, Thwaites developed a planner which listed conferences, seminars and other events which 360Giving could use as a platform to address, or network with, target groups and influencers.

The Thwaites team also advised on changes to the 360Giving website in order to make it more accessible and better reflect the organisation’s mission and key messages. This involved drafting new text for the homepage, developing case studies and FAQs, and providing guidance on a user’s journey through the site.

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