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Building the Aerospace Technology Institute's profile with over 350 pieces of media coverage
The brief
The Aerospace Technology Institute (ATI) creates the strategy for the UK aerospace sector and funds world-class research and development.
We were contracted to build the ATI’s profile in the aerospace industry, increase its share-of-voice, and position as a thought leader on aerospace technology.
Credit: Nick Cooper, Wikimedia Commons
Our response
We set out a six month road map of activity to enable the ATI to engage with its most important audiences and stakeholders. From the outset, we took on the role of press office at the ATI, working with national, local and trade media, to secure interviews, features and thought leadership opportunities. Then, we built a network of contacts among the ATI’s most business-critical stakeholders and engaged them through breakfast briefings and regular newsletter content.
We also worked with the ATI to deliver all aspects of the launch event for their Technology Strategy, including managing the competitive tender for the production of an animated film to premier at the launch.
The outcome
Over a 12 month period, we generated 350 pieces of media coverage and thought leadership for the ATI. This included The Telegraph, the FT and BBC radio as well as high profile regional and trade publications.
Pro-active PR for the launch of the ATI’s Technology Strategy delivered the company’s highest audience reach to date via mainstream media coverage, including two pieces in the Telegraph Online and a piece in The Sunday Telegraph. We also secured the attendance of 100 key stakeholders at the launch event.
We also delivered 27 newsletters for the organisation, increased Twitter followers by 20% and impressions by 370%, and managed the recruitment and onboarding of a Head of Communications.
Our media relations work developed relationships with journalists across the sector, which would enable the ATI to secure coverage in future.
Contact us to explore how Allegory can help your organisation with a campaign like this.
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