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Raising the profile of this data consultancy’s annual conference
The brief
Ctrl-Shift is a specialist consultancy which advises global brands on how they can put customer data back in the hands of the individual, building customer trust.
We were appointed to raise the profile of their 2015 annual conference, the only one of its kind in Europe, and those of its sponsors by securing coverage and interviews in the business and industry press.
ODI Summit 2019 at Kings Place Copyright Paul Clarke, cc by 4.0
Our response
We targeted marketing, business and technology correspondents, and influential bloggers, and drafted opinion pieces for technology and marketing blogs, showing the impact of the personal data economy in different UK sectors.
In the days running up to the conference we secured journalist attendance and set up interviews with the Ctrl-Shift team and speakers.
On the day itself 10 journalists attended that resulted in 15 high quality articles including pieces in the FT, Sunday Telegraph, Forbes, The Drum, Computer Weekly.
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