Medicines Discovery Catapult
A profile-raising campaign that positioned the MDC as accelerator of innovation in the drug discovery sector, leading to increased engagement with industry
Menu
A research and engagement project to allow NHS SBS to engage with key influencers in health and tech policy
The brief
NHS Shared Business Services was set up by the Department of Health to provide back office support to NHS organisations.
We were engaged to research and identify a list of key influencers in the health and technology sector who could help reposition NHS Shared Business Service as the go to provider for non clinical services nationally across NHS trusts.
Our response
Using our unique methodology we conducted desk research into online profiles including social media, research citations, media voice and biogs as well as interviews with key staff members to find key individuals and areas of interest that aligned with NHS SBS’s strategic goals.
This research translated into a complex list of individuals ranked by; potential influence on NHS SBS work and strategic aims as well as suggestions on how to reach them. An activation plan was then created with clear methods and tactics on how and why NHS SBS needed to reach out to the influencers.
The outcome
A list of 40 key influencers, from NHS organisations, government and academics and a recommendation of 1-2-1 briefings, dinners and meetings for board members and senior members of staff.
Related Case Studies
OpenActive
Engaging the fitness sector community to make activity data more accessible and get 18 million people more active
The Open Data Institute
A comprehensive communications strategy and media campaign that helped establish the Open Data Institute as global leader in the data sector
The Centre for Public Impact
Kick starting a global conversation about the future of government that enabled the CPI to speak directly to leaders in government and business
Health Data Research
Co-ordinating communications between academic and industry partners for the launch of the Health Data Hubs programme
Mastodon C
Securing an exclusive in the Economist, and coverage in the FT, Independent and Radio 4, that resulted in new orders and investment for this data startup