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Launching a simple device with the potential to save millions of babies lives

The brief

Launching a simple device aimed at saving babies lives in Uganda should be a story that sells itself. But we had to capture the attention of manufacturers and politicians to ensure it went into production.

We have brilliant minds in the UK. Often, academics, medics and engineers need support in capturing the attention of those people who can fund or create paths to success for their innovations.

Our response

We worked with investors and the medical community to ensure the BabySaver would go into clinical trials and realise its investors’ ambitions, a reduction in the death rates of new-born babies in Uganda.

The outcome

In simple terms our campaign reached 42million people across four continents.

However,  so that BabySaver could be truly born, we created a brand, a compelling narrative and the assets to ensure the brand was seen by those who matter, including a media strategy, website, social media films and feeds and direct approaches to senior stakeholders. It is now undergoing clinical trials in Africa. If it moves to mass production, the innovation is estimated to save millions of new-born lives.

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