Medicines Discovery Catapult
A profile-raising campaign that positioned the MDC as accelerator of innovation in the drug discovery sector, leading to increased engagement with industry
Menu
Launching a simple device with the potential to save millions of babies lives
The brief
Launching a simple device aimed at saving babies lives in Uganda should be a story that sells itself. But we had to capture the attention of manufacturers and politicians to ensure it went into production.
We have brilliant minds in the UK. Often, academics, medics and engineers need support in capturing the attention of those people who can fund or create paths to success for their innovations.
Our response
We worked with investors and the medical community to ensure the BabySaver would go into clinical trials and realise its investors’ ambitions, a reduction in the death rates of new-born babies in Uganda.
The outcome
In simple terms our campaign reached 42million people across four continents.
However, so that BabySaver could be truly born, we created a brand, a compelling narrative and the assets to ensure the brand was seen by those who matter, including a media strategy, website, social media films and feeds and direct approaches to senior stakeholders. It is now undergoing clinical trials in Africa. If it moves to mass production, the innovation is estimated to save millions of new-born lives.
Related Case Studies
The Open Data Institute
A comprehensive communications strategy and media campaign that helped establish the Open Data Institute as global leader in the data sector
The Centre for Public Impact
Kick starting a global conversation about the future of government that enabled the CPI to speak directly to leaders in government and business
The 5% Club
A B2B PR campaign that increased this Charity’s corporate membership by 42%, helping to significantly raise awareness of its cause
De La Rue
Positioning De La Rue as a global leader in currency and brand protection innovation
Web Foundation
Working with the WWW Foundation to launch the Open Contracting Data Standard, reaching 40m people with 60 high quality articles