Proactive Approaches that Engage
Fierce competition for news coverage has turned media relations into much more than press releases. We have an array of proactive approaches to successfully engage journalists including interviews, features, opinion pieces and thought leadership [link]. Our talent for choosing strong accompanying images & videos helps make stories attractive.
Newsjacking and reactive PR
Reactive media relations is core to our offering because, simply put, the news is uncontrollable. We ‘newsjack’ by intelligently seizing opportunities to showcase expert views on the news of the day. Media monitoring identifies stories where our clients have something of value to say and can be positioned as respected experts using timely comments, statements and letters.
It can be uncomfortable to think of a strategy for when things go wrong, but it’s imperative to be prepared with a robust crisis communications strategy. In the event of publicly being called out for their actions, organisations have many choices of how to respond. We can get you prepared by working out your best strategy, should the worst happen.