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New Year, New Name

A new year and a new name

To kick off this exciting new decade, Thwaites Communications has made a big change: we have renamed our company! We’re now called Allegory. Founder and CEO Emma Thwaites reflects on the rebranding process.

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unravelling complexity

Unravelling Complexity

How do you tell a complex story, in a simple way – and to the right people?
In this seminar, Emma shares four sure-fire ways to communicate with real impact.

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Building your brand and reputation

Building your brand and reputation

Creating the right impression with customers and partners has never been more important. In this tutorial, Emma Thwaites shares five simple steps that will help you to future proof your brand.

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Poor proofreading can impact your credibility

Why you must always proofread EVERYTHING

Careless copy can impact your organisation’s credibility. Even the very best of us make mistakes, which is why you need a foolproof procedure in place. Here are our five golden rules for proofreading.

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Notes from Silicon Valley

Emma Thwaites is currently studying at the Singularity University in Silicon Valley, California where her first two days have produced lots of ‘wow moments’, and some donuts!

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Social media across millennia

Our ice-age ancestors had to wait a long time for their message to be heard (or seen) by millions. Today, it takes milliseconds to potentially reach the same number of people.

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Thoughts on a walk

This week many people have wanted to heap praise on me for work I didn’t actually do! Our team has delivered some spectacular results so it’s important that praise is given where it’s due.

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