our team

As you’d expect from a consultancy working in fast-moving environments, we structure our business in line with a ‘start-up’ culture – bringing the right expertise to each project whilst keeping our overheads low.

For each project we undertake, we select the right mix of associates and team members, along with any additional specialists, to ensure that we deliver best value to each assignment, led on every account by our highly experienced and well regarded Founder and CEO, Emma Thwaites.

senior team

Emma Thwaites

Founder and CEO

Helen Desmond

Director of Client Services

Charlotte McLeod

Managing Director

Simon Davies

Business Development Manager

Stuart Baird

Associate Director

Alison Springham

Associate Financial Director

staff and associates

Jo Kingston

Ed Bell

Alex Vryzakis

Anne Edimo

Izzy Roberts

Emel Rizwani

Anita Coe

Lucian Hudson

Sian Freestone-Walker

Emma Foster

Mark Chambers

Pam Cowburn

Kate Hurst

Paul Smith

Nicola Newall

Katy Taylor

Helena Briden

Gaby Taylor

advisory panel

Part of our USP is our Advisory panel, a network of senior figures from the world of technology, science, the arts and communications that we’re delighted to call our ‘critical friends’. They bring a wealth of knowledge and independent thought to our client projects as well as our own business.