ODI Summit Flagship Story

Managing a data-driven research project, resulting in a story that enabled the ODI to engage directly with key stakeholders and the public, through mainstream media

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ODI Summit

Recreating the Open Data Institute’s annual Summit event in a virtual environment and cementing the ODI’s position as the leading data authority

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Iain Aitch

Iain Aitch

Associate

Iain is a highly-experienced journalist, media consultant and copywriter with 25 years of professional experience. He has written features for the Guardian, Financial Times, Daily Telegraph, Times and Independent, as well as a vast array of magazines and periodicals.

His commercial clients have included Nesta, Arts and Humanities Research Council, Transport for London, Channel 4, University of Kent, Debt Hacker, Borkowski, JLL, Economic and Social Research Council, Microsoft, Rated People, Red Bull and the Child Poverty Action Group.

His work varies from consulting on thought leadership to ghost-writing for CEOs and from placing stories to staging newsjacking or guerilla events. He is an experienced interviewer and known for his original ideas as well as being able to create engaging copy from complex or hard-to-grasp information. 

Iain is the author of two books and contributor to a dozen more. He is also co-director of a Community Interest Company working with creative social histories and popular culture.

Vicky Bristow

Vicky Bristow

Associate Director

Vicky has over 15 years’ experience in PR and communications, having worked at leading UK PR agencies and in-house at large organisations, including Direct Line Group and the University of Hertfordshire.

She develops PR and communications strategies that connect businesses and organisations with their target audiences and stakeholders, using audience insights, her nose for news and creative storytelling to grow clients’ positive reputation. She specialises in consumer financial services, consumer health and research communications.

Rachel Fernandez-Vidal

Rachel Fernandez-Vidal

Marketing Manager | Senior Account Manager

Rachel has over 15 years’ experience in multimedia consumer marketing, delivering award-winning campaigns for brands such as Starbucks, John Lewis, Change4Life and Sony Music.

She specialises in strategic communications and content, creative solutions, brand narrative and storytelling.

Prior to joining Allegory, Rachel spent three years working as Marketing Director for an independent beauty brand, leading a strategic branding, marketing and design function in-house.

Kristin Hadland

Kristin Hadland

Associate

Kristin is a former television journalist who recently moved into communications after a long career as an award-winning producer-director.

She spent 10 years on the staff of the BBC, starting as a reporter in regional news, progressing rapidly into news editor roles, and later working on the flagship current affairs programme Panorama.

As a freelance producer-director and series producer Kristin has worked for all the major broadcasters, where her credits include Channel 4 Dispatches: Britain’s Cheap Clothes, BBC1’s Helicopter Heroes, and ITV1’s The Murder of Rhys Jones: Police Tapes.


Throughout her career Kristin’s goal has been to produce television programmes that make a difference to peoples’ lives and she is continuing with that ambition by sharing her journalistic insights and storytelling skills with people whose values align with her own.

Her first clients include Donna Ockenden, who is leading the Independent Review of Maternity Services at Shrewsbury and Telford Hospital NHS Trust, and Allegory, where she works on the Open Data Institute & The Alan Turing Institute accounts.

AI Readiness Index

Launching a report into AI readiness that strengthened Oxford Insights’ position as a leading consultancy for AI and digital transformation

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