Stuart Baird

Stuart Baird

Associate Director

Stuart is an award-winning communicator who has worked within the industry for 24 years, including in the Strategic Communications Unit at No 10 Downing Street, and specialises in digital and social media and engagement. Based in the Midlands, Stuart has delivered strategies and campaigns from Think! to Change4Life and Apprenticeships nationally, and run national and international media events for the Royal Family and government ministers, including the Prime Minister. He has also worked within the NHS as Head of Communications, Marketing and Engagement, delivering internal, external, digital, fundraising and stakeholder strategies.

In his current capacity he has worked with a range of clients from UK Trade & Investment, working with businesses to promote export, to the Home Office, partnering with local government and the police on community safety, to the Department of Communities and Local Government, focussing on development and house building.

He was named Independent Practitioner of the Year 2016 for the Midlands by the CIPR and won a Gold CIPR Pride Awards public engagement and youth engagement campaign, as well as being highly commended by PR Week for crisis management.

Helen Desmond

Helen Desmond

Director of Client Services

Helen is a senior communicator, who delivers strategy development and stakeholder engagement, including media relations, campaign direction and content. Clients can also benefit from Helen’s experience of change management and capability building within central and local government, as well as the private sector.

Helen’s work with the Open Data Institute (and more widely, the ‘open data’ agenda) and The Open University while at Allegory has built on an earlier part of her career in technology PR. Her specialist areas include strategic counsel, hyper-local media, partner relations and capability building.

Emma Thwaites

Emma Thwaites

Founder and Executive Chair

Emma is Allegory’s Founder and Executive Chair.

She is a strategic communications practitioner with more than 25 years’ experience and has worked at the highest level of government and corporate organisations. She is a hands-on agency leader who recently led the delivery of projects for high-profile organisations including the Open Data Institute, The Open University, and the Web Foundation.

Emma spent ten years at the heart of UK Government where she headed up the Cabinet Office’s strategic communications team.

Emma’s approach is characterised by intellectual rigour and exceptional standards of quality and value that she demands equally of her team. Her networks include industry innovators, media, and policy makers.