Strategy & Integrated Campaigns
A Plan for any Communications Need
Company communications strategies strive for all sorts of objectives: from creating advocacy for a new internal system to prompting the public to use less energy. We identify the best way to achieve your objectives, carefully researching and understanding the drivers of your target audience.
Narrative and messaging at the core
At the heart of all our strategies is a compelling creative proposition, narrative and key messaging. Understanding what will resonate with audiences drives the success of a communications strategy. Our messaging options will always have a strong factual basis from which we create a suite of materials.
Integrated campaigns and evaluation
Campaigns work best when they reach audiences at multiple touchpoints. We aim to deliver a media & external communications campaign plus a campaign toolkit with content for each channel e.g. leaflets, social media materials, a bank of case studies, videos and images.
We always include an evaluation plan to help clients assess the success of their campaign.