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Leading the public conversation about the impact of technology

understanding your needs

unravelling your complexity

captivating your audience

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about us

Allegory is an award-winning strategic communication agency that leads the public conversation about the impact of technology on the environment, society and governance, to educate and drive change.

We enable organisations educate and drive change using strategic communications, storytelling, and content, through engagement with the public and complex stakeholders such as academics, business leaders and policy makers.

Our clients include research institutions and think tanks, businesses that are built on data, and big tech, in artificial intelligence, education and health.

testimonials

"The breadth and reach of the AI Readiness Index 2020 across global media and the engagement generated with key stakeholders was remarkable. These have triggered some exciting new leads for us helping to firmly position Oxford Insights at the forefront of global AI readiness expertise among governments and stakeholders. Allegory has been a key business partner in helping us achieve this.”
Richard Stirling
CEO, Oxford Insights
"Allegory has helped us achieve a significant impact in the data sector, positioning the ODI as thought leaders in our domain. As a result, the ODI has been able to make the most of the profile-raising opportunities, weaving in messages about our work on data ethics, infrastructure, and governance."
Jenni Tennison
Vice President and Chief Strategy Advisor, Open Data Institute
"Effective, flexible and with a can-do attitude, Allegory excel in providing the strategy and attention to detail required of a start-up business wanting to grow quickly and establish its reputation."



Philip New
CEO, Energy Systems Catapult
ODI TEST

“Allegory have shaped our communication strategy, and actively delivered stories and coverage in hundreds of publications, ranging from the front page of the Financial Times, Wired, and the Wall Street Journal.”

former CEO, The Open Data Institute
CATAPAULT TEST

"Effective, flexible and with a can-do attitude, Allegory excel in providing the strategy and attention to detail required of a start-up business wanting to grow quickly and establish its reputation."

Phil New
CEO, Energy Systems Catapult
5% TEST

“Allegory has helped us to refine and focus our messaging and the way in which we describe and define ourselves. Their team has provided huge ‘added value’ to our work and generated great outputs”

Gill Cronin
Director of Operations, The 5% Club
DLR Test

"Allegory developed a deep understanding of De La Rue and supported us through multiple challenges. They built a strategy that enabled us to navigate internal transformations and delivered laser-focussed external communications."

Sinead Keller
Head of Media & PR, De La Rue
Sir Tim Berners Lee Testimonial

"Professional, well-organised and with a strong news sense, Allegory are skilled at translating even the most technical topics into accessible material…and then use their potent network of contacts to ensure these messages reach the right audiences around the world."

Dillon Mann
Campaigns and Communications Director,
Tim Berners-Lee's WWW Foundation
Number 10 Testimonial

“We could not be happier with the amazing response we’ve received to the AI Index – and we couldn’t have done it without Allegory.”

Emma Martinho-Truswell
COO, Oxford Insights

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we've worked with...

what we do

A strategy built on an organisation’s goals backbone of successful communications campaigns. It should be based on a clear proposition, values and messages.

Allegory’s strategic communication approach is the foundation for organisations to raise their profile, educate and drive change. 

We start by understanding your organisation and its needs, and we measure the impact of how you currently communicate with your customers, clients and stakeholders.

We then use our industry experience, in-depth research and collaborative workshops to identify the most effective ways for your organisation achieve its goals.

The campaigns and projects we deliver are developed from our communication strategies.

We will work with you to get your content to where it needs to be, manage the delivery of the campaign strategy and tactics, and handle real-time monitoring to understand how it’s being received.

We are a flexible and agile team that is always looking to identify new and exciting opportunities, as well as engaging with the stakeholders we know will make the biggest difference to your organisation.

People are the lifeblood of an organisation. Strong leadership and communication are critical to engagement, motivation, and productivity.

Allegory works with clients to build internal communications campaigns to support the wellbeing of organisations.

We support in-house teams by developing processes to maximise talent and resources, in addition to supporting training and skills transfer.

Allegory is an approved supplier of editorial services on the Crown Commercial Service communications framework.

We create written and visual content that inspires and educates your audiences. We bring clarity to technical and complicated subjects, making them exciting, relatable and engaging. 

Our rebranding and visual transformation projects help our clients to stand out in their market. We create all types of content: blogs, infographics, reports, press releases, videos, social media posts, podcasts and more. 

our planning model

case studies

Knowledge Transfer Network

Creating a bank of multimedia case studies to demonstrate the impact of the KTN's work
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Library of books to show learning

FutureLearn

Launching the Open University's new online courses platform with over 100 pieces of high quality media coverage
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The National Archives

An advocacy campaign that enabled the National Archives to influence the archive sector in the UK
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Open Data Institute

Engagement with government, companies and the public sector to build relationships, support funding and generate leads for consultancy and training services
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Energy Systems Catapult

Delivering a new and engaging identity for the Energy Systems Catapult​, with a new website, branding and 20 pieces of print media coverage
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Jesus College Oxford

A brand refresh of a 450 year old institution to attract students and researchers, and promote its access programmes
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The Centre for Public Impact

Kick starting a global conversation about the future of government with OECD leaders
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We are a communication agency for health care organisations

Health Data Research

Co-ordinating communications between academic and industry partners for the launch of the Health Data Hubs programme
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The 5% Club

A B2B PR campaign that increased this business organisation’s membership by 42%, with features in The Telegraph, Evening Standard and BBC Breakfast
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Web Foundation

Working with Sir Tim Berners-Lee and the WWW Foundation to launch the Open Contracting Data Standard, reaching 40m people with 60 high quality articles
Read More

Oxford Insights

Launching the world’s first government AI Readiness Index with engagement from the UK Prime Minister and coverage in the Daily Mail, Mirror and Tech UK
Read More
Building relationships with people to drive growth

Open University Business School

A stakeholder outreach and relationship building campaign to deliver revenue growth for the Open University
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OPEN DATA INSTITUTE
A transformational communications strategy in the data sector

OPEN DATA INSTITUTE
A transformational communications strategy in the data sector

OXFORD INSIGHTS
Launching the world’s first government Artificial Readiness Index

OXFORD INSIGHTS
Launching the world’s first government Artificial Readiness Index

DE LA RUE
Positioning this historic brand as a global leader in innovation

DE LA RUE
Positioning this historic brand as a global leader in innovation

WWW FOUNDATION
Launching the Open Contracting Data Standard

WWW FOUNDATION
Launching the Open Contracting Data Standard

5% CLUB
A b2b public relations campaign that increased membership by 42%

5% CLUB
A b2b public relations campaign that increased membership by 42%

HEALTH DATA RESEARCH UK
A media relations campaign to launch the health data hubs programme

HEALTH DATA RESEARCH UK
A media relations campaign to launch the health data hubs programme

CENTRE FOR PUBLIC IMPACT
Creating a global conversation that reached government audiences worldwide

CENTRE FOR PUBLIC IMPACT
Creating a global conversation that reached government audiences worldwide

KNOWLEDGE TRANSFER NETWORK
Demonstrating their impact with 30 engaging case studies

KNOWLEDGE TRANSFER NETWORK
Demonstrating their impact with 30 engaging case studies

our senior team

Emma Thwaites

Founder and CEO

Sian Freestone-Walker

Associate Director

Charlotte McLeod

Managing Director

Simon Davies

Business Development Manager

232 Shoreditch High Street
London
E1 6PJ

020 3478 4889

team@allegoryagency.co.uk

Follow us on:

Federation House
2 Federation Street
Manchester
M4 4BF

team@allegoryagency.co.uk

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