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understanding your needs

unravelling your complexity

captivating your audience

welcome to Allegory

Allegory Logo

We’re an award-winning strategic communications agency.

We work with think tanks, research bodies and tech leaders to get great work noticed. From brand platforms to awareness campaigns, our research-driven approach turns heads.

Engage the public, raise your profile and drive meaningful change with us.

our sector expertise

testimonials

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"Allegory gets strategic communications with a vengeance. Its contribution to the OU and FutureLearn has been significant, supporting me and my team deliver a ground-breaking communications plan that credibly and compellingly conveys our track record for innovation. Emma and her team truly understand the pressures of in-house comms, and find solutions where others get overwhelmed by problems.”
Lucian Hudson
Former Director of Communications,
The Open University
"Allegory has helped us achieve a significant impact in the data sector, positioning the ODI as thought leaders in our domain. As a result, the ODI has been able to make the most of the profile-raising opportunities, weaving in messages about our work on data ethics, infrastructure, and governance."

Jeni Tennison
Vice President and Chief Strategy Advisor, Open Data Institute
"Effective, flexible and with a can-do attitude, Allegory excel in providing the strategy and attention to detail required of a start-up business wanting to grow quickly and establish its reputation."




Philip New
CEO,
Energy Systems Catapult
ODI TEST

“Allegory have shaped our communication strategy, and actively delivered stories and coverage in hundreds of publications, ranging from the front page of the Financial Times, Wired, and the Wall Street Journal.”

former CEO, The Open Data Institute
CATAPAULT TEST

"Effective, flexible and with a can-do attitude, Allegory excel in providing the strategy and attention to detail required of a start-up business wanting to grow quickly and establish its reputation."

Phil New
CEO, Energy Systems Catapult
5% TEST

“Allegory has helped us to refine and focus our messaging and the way in which we describe and define ourselves. Their team has provided huge ‘added value’ to our work and generated great outputs”

Gill Cronin
Director of Operations, The 5% Club
DLR Test

"Allegory developed a deep understanding of De La Rue and supported us through multiple challenges. They built a strategy that enabled us to navigate internal transformations and delivered laser-focussed external communications."

Sinead Keller
Head of Media & PR, De La Rue
Sir Tim Berners Lee Testimonial

"Professional, well-organised and with a strong news sense, Allegory are skilled at translating even the most technical topics into accessible material…and then use their potent network of contacts to ensure these messages reach the right audiences around the world."

Dillon Mann
Campaigns and Communications Director,
Tim Berners-Lee's WWW Foundation
Number 10 Testimonial

“We could not be happier with the amazing response we’ve received to the AI Index – and we couldn’t have done it without Allegory.”

Emma Martinho-Truswell
COO, Oxford Insights

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we've worked with...

what we do

communication strategy

A strategy built on an organisation’s goals backbone of successful communications campaigns. Allegory’s strategic communication approach is the foundation for organisations to raise their profile, educate and drive change. 

 

campaigns and projects

We work with clients to get content to where it needs to be, manage the delivery of the campaign strategy and tactics, and handle real-time monitoring to understand how it’s being received.

 

internal communications

People are the lifeblood of an organisation. Strong leadership and communication are critical to engagement, motivation, and productivity. Allegory works with clients to build and support in-house teams by developing processes to maximise talent.

 

brand and content

Allegory is an approved supplier of editorial services on the Crown Commercial Service communications framework. We create written and visual content that inspires and educates audiences. We bring clarity to technical and complicated subjects, making them exciting, relatable and engaging. 

At Allegory, your goals come first. We invest the time to understand your organisation and its needs before we put pen to paper. 

First, we measure the impact of your existing comms base. Then we’ll build a detailed picture of your market position through in-depth research, workshops and expert-led discussion.

All this work forms the basis for a clear brand proposition and message framework to shape your strategic direction. We’ll ensure your campaigns have every advantage from the word go.

Building from your strategy, we launch end-to-end campaigns to meet your business goals. 

That means carving out an audience, designing your content and managing delivery over the long term. Most importantly of all, we’ll also use data to analyse and optimise your campaign in real-time. 

Our team of campaign managers is agile, flexible and great at what they do. They’ll help you find brand-new ways to engage and persuade your stakeholders.

People are the lifeblood of your organisation. You need strong communication to keep them moving in the right direction.

We can work with you to build powerful internal campaigns that engage and motivate your staff. Working with your in-house team, we’ll build new systems to maximise resources and ensure company well-being.

That’s what makes for a healthy heartbeat.

We’re veterans in making tough subjects relatable and engaging. That’s why we were chosen as an approved editorial supplier to the Crown Commercial Service.

Our brand experts help position clients for success in tough markets. They know how to inspire and educate your audience at the same time. And we’ll create all the content you need to do it, from blogs to videos, social posts and beyond.

All our brand decisions are informed by detailed market research that gives you the strategic advantage.

our planning model

case studies

Open Data Institute

Engagement with government, public and private sectors, to build relationships, support funding and generate leads for consultancy and training services

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Knowledge Transfer Network

Creating a bank of multimedia case studies to help the KTN connect industry with innovators
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Building relationships with people to drive growth

Open University Business School

A stakeholder outreach and relationship building campaign to deliver revenue growth for the Open University
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Library of books to show learning

FutureLearn

Launching the Open University's new online courses platform with over 100 pieces of high quality media coverage
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The National Archives

An advocacy campaign that enabled the rollout and buy-in for a sector-wide digital transformation strategy
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Open Data Institute

Engagement with government, public and private sectors, to build relationships, support funding and generate leads for consultancy and training services
Read More

Energy Systems Catapult

Delivering a new and engaging identity for the Energy Systems Catapult​, with a new website, branding and 20 pieces of print media coverage
Read More

Jesus College Oxford

A brand refresh of a 450 year old institution to attract students and researchers, and promote its access programmes
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The Centre for Public Impact

Kick starting a global conversation about the future of government that enabled the CPI to speak directly to leaders in government and business
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We are a communication agency for health care organisations

Health Data Research

Co-ordinating communications between academic and industry partners for the launch of the Health Data Hubs programme
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The 5% Club

A B2B PR campaign that increased this Charity's corporate membership by 42%, helping to significantly raise awareness of its cause
Read More

Web Foundation

Working with the WWW Foundation to launch the Open Contracting Data Standard, reaching 40m people with 60 high quality articles
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AI Readiness Index

Launching a report into AI readiness that strengthened Oxford Insights' position as a leading consultancy for AI and digital transformation
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OPEN DATA INSTITUTE
A transformational communications strategy in the data sector

OPEN DATA INSTITUTE
A transformational communications strategy in the data sector

OXFORD INSIGHTS
Launching the world’s first government Artificial Readiness Index

OXFORD INSIGHTS
Launching the world’s first government Artificial Readiness Index

DE LA RUE
Positioning this historic brand as a global leader in innovation

DE LA RUE
Positioning this historic brand as a global leader in innovation

WWW FOUNDATION
Launching the Open Contracting Data Standard

WWW FOUNDATION
Launching the Open Contracting Data Standard

5% CLUB
A b2b public relations campaign that increased membership by 42%

5% CLUB
A b2b public relations campaign that increased membership by 42%

HEALTH DATA RESEARCH UK
A media relations campaign to launch the health data hubs programme

HEALTH DATA RESEARCH UK
A media relations campaign to launch the health data hubs programme

CENTRE FOR PUBLIC IMPACT
Creating a global conversation that reached government audiences worldwide

CENTRE FOR PUBLIC IMPACT
Creating a global conversation that reached government audiences worldwide

KNOWLEDGE TRANSFER NETWORK
Demonstrating their impact with 30 engaging case studies

KNOWLEDGE TRANSFER NETWORK
Demonstrating their impact with 30 engaging case studies

our senior team

Founder and Executive Chair
Associate Director of Client Services
Business Development Lead

232 Shoreditch High Street
London
E1 6PJ

020 3478 4889

team@allegoryagency.co.uk

Follow us on:

Federation House
2 Federation Street
Manchester
M4 4BF

team@allegoryagency.co.uk

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