“Allegory have shaped our communication strategy, and actively delivered stories and coverage in hundreds of publications, ranging from the front page of the Financial Times, Wired, and the Wall Street Journal.”
"Allegory developed a deep understanding of De La Rue and supported us through multiple challenges. They built a strategy that enabled us to navigate internal transformations and delivered laser-focussed external communications."
“We could not be happier with the amazing response we’ve received to the AI Index – and we couldn’t have done it without Allegory.”
"Professional, well-organised and with a strong news sense, Allegory are skilled at translating even the most technical topics into accessible material…and then use their potent network of contacts to ensure these messages reach the right audiences around the world."
“Allegory has helped us to refine and focus our messaging and the way in which we describe and define ourselves. Their team has provided huge ‘added value’ to our work and generated great outputs”
"Effective, flexible and with a can-do attitude, Allegory excel in providing the strategy and attention to detail required of a start-up business wanting to grow quickly and establish its reputation."
Allegory is a London-based communication agency that works with organisations who are looking to change the world with innovative ideas, products and services.
A solid strategy is the backbone of all successful communications campaigns.
Our communications strategies are the springboard for organisations, both large and small, to realise their ambitions and raise their profile.
We start by understanding your organisation and its needs, and we measure the impact of how you currently communicate with your customers, clients and stakeholders. We then use our industry experience, in-depth research and collaborative workshops to identify the most effective ways for your organisation to shine.
The campaigns and projects we deliver flow directly from our communication strategies.
We will work with you to get your content to where it needs to be, manage the delivery of the campaign strategy and tactics, and handle real-time monitoring to understand how it’s being received. We are a flexible and agile team that is always looking to identify new and exciting opportunities, as well as engaging with the stakeholders we know will make the biggest difference to your business.
If your organisation has people, then you need to communicate with them. A strong internal communications strategy keeps your employees engaged and productive, focused on common goals, and calm in times of crisis or policy change.
We build our clients’ internal communications capabilities by designing strategies and training their in-house teams, and introducing processes to maximise their talent and resources.
We create written and visual content that inspires and motivates your audiences.
We bring clarity to technical and complicated subjects, making them exciting, relatable and engaging.
Our rebranding and visual transformation projects help our clients to stand out in their market. We create all types of content: blogs, infographics, reports, press releases, videos, social media posts, podcasts and more.
Federation House
2 Federation Street
Manchester
M4 4BF
team@allegoryagency.co.uk
To kick off this exciting new decade, Thwaites Communications has made a big change: we have renamed our company! We’re now called Allegory. Founder and CEO Emma Thwaites reflects on the rebranding process.
In today’s digital age, crisis management rules have changed. How can organisations successfully turn an online crisis into an opportunity to crystallize clientele and maintain trust?
In a world where a lot of the grunt work in PR is automated (normally carried out by junior members of staff), how do we look after and nurture younger people entering the profession?
When our CEO, Emma Thwaites, made the decision to rename our firm, it gave us the perfect excuse to take a step back and have a good think about the positive impact that brand and purpose can have on businesses.
Thwaites Communications has started off the new decade with a brand new name, identity and website. Emma Thwaites, founders and CEO, made the decision to
Despite its reputation as a ‘slow-down’ period, Purdah can actually be a time of immense productivity for communications professionals in the public sector. Here’s how to get the best out of this pre-election period.