Leading the conversation about the impact of technology
understanding your needs
unravelling your complexity
captivating your audience
Allegory is an award-winning strategic communication agency that leads the public conversation about the impact of technology on the environment, society and governance, to educate and drive change.
We enable organisations to educate and drive change using strategic communications, storytelling, and content, through engagement with the public and complex stakeholders such as academics, business leaders and policy makers.
Our clients include research institutions and think tanks, businesses that are built on data, and big tech, in artificial intelligence, education and health.
“Allegory have shaped our communication strategy, and actively delivered stories and coverage in hundreds of publications, ranging from the front page of the Financial Times, Wired, and the Wall Street Journal.”
"Effective, flexible and with a can-do attitude, Allegory excel in providing the strategy and attention to detail required of a start-up business wanting to grow quickly and establish its reputation."
“Allegory has helped us to refine and focus our messaging and the way in which we describe and define ourselves. Their team has provided huge ‘added value’ to our work and generated great outputs”
"Allegory developed a deep understanding of De La Rue and supported us through multiple challenges. They built a strategy that enabled us to navigate internal transformations and delivered laser-focussed external communications."
"Professional, well-organised and with a strong news sense, Allegory are skilled at translating even the most technical topics into accessible material…and then use their potent network of contacts to ensure these messages reach the right audiences around the world."
Tim Berners-Lee's WWW Foundation
“We could not be happier with the amazing response we’ve received to the AI Index – and we couldn’t have done it without Allegory.”
we've worked with...
what we do
A strategy built on an organisation’s goals backbone of successful communications campaigns. Allegory’s strategic communication approach is the foundation for organisations to raise their profile, educate and drive change.
campaigns and projects
We work with clients to get content to where it needs to be, manage the delivery of the campaign strategy and tactics, and handle real-time monitoring to understand how it’s being received.
People are the lifeblood of an organisation. Strong leadership and communication are critical to engagement, motivation, and productivity. Allegory works with clients to build and support in-house teams by developing processes to maximise talent.
brand and content
Allegory is an approved supplier of editorial services on the Crown Commercial Service communications framework. We create written and visual content that inspires and educates audiences. We bring clarity to technical and complicated subjects, making them exciting, relatable and engaging.
A strategy built on an organisation’s goals backbone of successful communications campaigns. It should be based on a clear proposition, values and messages.
Allegory’s strategic communication approach is the foundation for organisations to raise their profile, educate and drive change.
We start by understanding your organisation and its needs, and we measure the impact of how you currently communicate with your customers, clients and stakeholders.
We then use our industry experience, in-depth research and collaborative workshops to identify the most effective ways for your organisation achieve its goals.
The campaigns and projects we deliver are developed from our communication strategies.
We will work with you to get your content to where it needs to be, manage the delivery of the campaign strategy and tactics, and handle real-time monitoring to understand how it’s being received.
We are a flexible and agile team that is always looking to identify new and exciting opportunities, as well as engaging with the stakeholders we know will make the biggest difference to your organisation.
People are the lifeblood of an organisation. Strong leadership and communication are critical to engagement, motivation, and productivity.
Allegory works with clients to build internal communications campaigns to support the wellbeing of organisations.
We support in-house teams by developing processes to maximise talent and resources, in addition to supporting training and skills transfer.
Allegory is an approved supplier of editorial services on the Crown Commercial Service communications framework.
We create written and visual content that inspires and educates your audiences. We bring clarity to technical and complicated subjects, making them exciting, relatable and engaging.
Our rebranding and visual transformation projects help our clients to stand out in their market. We create all types of content: blogs, infographics, reports, press releases, videos, social media posts, podcasts and more.
our planning model
our senior team
Founder and CEO
Business Development Manager
2 Federation Street
Why companies like Experian are playing with fire: data ethics and the reputational dangers of ‘trust-washing’
It makes sense that Experian should want to invest in PR to promote their corporate digital responsibility. But is this just trust-washing?
We are delighted to announce that the Alan Turing Institute joined Allegory’s roster of clients in August 2020. The Alan Turing Institute is the UK’s
What is reactive media relations? Navigating today’s competitive news environment is a daily challenge for many PR pros. Journalists are increasingly busy and receive thousands
PR has changed over the years – nowadays, the strongest and most proactive PR sets the news agenda, rather than merely responding to it. Long gone