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STrategic
COMMUNICATION for uncommon times

understanding your needs

unravelling your complexity

captivating your audience

testimonials

ODI TEST

“Allegory have shaped our communication strategy, and actively delivered stories and coverage in hundreds of publications, ranging from the front page of the Financial Times, Wired, and the Wall Street Journal.”

former CEO, The Open Data Institute
DLR Test

"Allegory developed a deep understanding of De La Rue and supported us through multiple challenges. They built a strategy that enabled us to navigate internal transformations and delivered laser-focussed external communications."

Sinead Keller
Head of Media & PR, De La Rue
Number 10 Testimonial

“We could not be happier with the amazing response we’ve received to the AI Index – and we couldn’t have done it without Allegory.”

Emma Martinho-Truswell
COO, Oxford Insights
Sir Tim Berners Lee Testimonial

"Professional, well-organised and with a strong news sense, Allegory are skilled at translating even the most technical topics into accessible material…and then use their potent network of contacts to ensure these messages reach the right audiences around the world."

Dillon Mann
Campaigns and Communications Director,
Tim Berners-Lee's WWW Foundation
5% TEST

“Allegory has helped us to refine and focus our messaging and the way in which we describe and define ourselves. Their team has provided huge ‘added value’ to our work and generated great outputs”

Gill Cronin
Director of Operations, The 5% Club
CATAPAULT TEST

"Effective, flexible and with a can-do attitude, Allegory excel in providing the strategy and attention to detail required of a start-up business wanting to grow quickly and establish its reputation."

Phil New
CEO, Energy Systems Catapult

what we do

Allegory is a London-based communication agency that works with organisations who are looking to change the world with innovative ideas, products and services. 

A solid strategy is the backbone of all successful communications campaigns.

Our communications strategies are the springboard for organisations, both large and small, to realise their ambitions and raise their profile. 

We start by understanding your organisation and its needs, and we measure the impact of how you currently communicate with your customers, clients and stakeholders. We then use our industry experience, in-depth research and collaborative workshops to identify the most effective ways for your organisation to shine.

The campaigns and projects we deliver flow directly from our communication strategies.

We will work with you to get your content to where it needs to be, manage the delivery of the campaign strategy and tactics, and handle real-time monitoring to understand how it’s being received. We are a flexible and agile team that is always looking to identify new and exciting opportunities, as well as engaging with the stakeholders we know will make the biggest difference to your business.

If your organisation has people, then you need to communicate with them. A strong internal communications strategy keeps your employees engaged and productive, focused on common goals, and calm in times of crisis or policy change. 

We build our clients’ internal communications capabilities by designing strategies and training their in-house teams, and introducing processes to maximise their talent and resources.

We create written and visual content that inspires and motivates your audiences.

We bring clarity to technical and complicated subjects, making them exciting, relatable and engaging. 

Our rebranding and visual transformation projects help our clients to stand out in their market. We create all types of content: blogs, infographics, reports, press releases, videos, social media posts, podcasts and more. 

case studies

OPEN DATA INSTITUTE
A transformational communications strategy in the data sector

OPEN DATA INSTITUTE
A transformational communications strategy in the data sector

OXFORD INSIGHTS
Launching the world’s first government Artificial Readiness Index

OXFORD INSIGHTS
Launching the world’s first government Artificial Readiness Index

DE LA RUE
Positioning this historic brand as a global leader in innovation

DE LA RUE
Positioning this historic brand as a global leader in innovation

WWW FOUNDATION
Launching the Open Contracting Data Standard

WWW FOUNDATION
Launching the Open Contracting Data Standard

5% CLUB
A b2b public relations campaign that increased membership by 42%

5% CLUB
A b2b public relations campaign that increased membership by 42%

HEALTH DATA RESEARCH UK
A media relations campaign to launch the health data hubs programme

HEALTH DATA RESEARCH UK
A media relations campaign to launch the health data hubs programme

CENTRE FOR PUBLIC IMPACT
Creating a global conversation that reached government audiences worldwide

CENTRE FOR PUBLIC IMPACT
Creating a global conversation that reached government audiences worldwide

KNOWLEDGE TRANSFER NETWORK
Demonstrating their impact with 30 engaging case studies

KNOWLEDGE TRANSFER NETWORK
Demonstrating their impact with 30 engaging case studies

we've worked with...

our senior team

Emma Thwaites

Founder and CEO

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Emma Thwaites

Founder and CEO

Sian Freestone-Walker

Associate Director

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Sian Freestone-Walker

Associate Director

Charlotte McLeod

Managing Director

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Charlotte McLeod

Managing Director

Simon Davies

Business Development Manager

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Simon Davies

Business Development Manager

232 Shoreditch High Street
London
E1 6PJ

020 3478 4889

team@allegoryagency.co.uk

Follow us on:

Federation House
2 Federation Street
Manchester
M4 4BF

team@allegoryagency.co.uk

news

New Year, New Name

A new year and a new name

To kick off this exciting new decade, Thwaites Communications has made a big change: we have renamed our company! We’re now called Allegory. Founder and CEO Emma Thwaites reflects on the rebranding process.

Read More »