Navigating today’s competitive news environment is a daily challenge for many PR pros. Journalists are increasingly busy and receive thousands of emails from PRs trying
COMMUNICATION for uncommon times
understanding your needs
unravelling your complexity
captivating your audience
“Allegory have shaped our communication strategy, and actively delivered stories and coverage in hundreds of publications, ranging from the front page of the Financial Times, Wired, and the Wall Street Journal.”
"Effective, flexible and with a can-do attitude, Allegory excel in providing the strategy and attention to detail required of a start-up business wanting to grow quickly and establish its reputation."
“Allegory has helped us to refine and focus our messaging and the way in which we describe and define ourselves. Their team has provided huge ‘added value’ to our work and generated great outputs”
"Allegory developed a deep understanding of De La Rue and supported us through multiple challenges. They built a strategy that enabled us to navigate internal transformations and delivered laser-focussed external communications."
"Professional, well-organised and with a strong news sense, Allegory are skilled at translating even the most technical topics into accessible material…and then use their potent network of contacts to ensure these messages reach the right audiences around the world."
Tim Berners-Lee's WWW Foundation
“We could not be happier with the amazing response we’ve received to the AI Index – and we couldn’t have done it without Allegory.”
what we do
Allegory is a London-based communication agency that works with organisations who are looking to change the world with innovative ideas, products and services.
A solid strategy is the backbone of all successful communications campaigns.
Our communications strategies are the springboard for organisations, both large and small, to realise their ambitions and raise their profile.
We start by understanding your organisation and its needs, and we measure the impact of how you currently communicate with your customers, clients and stakeholders. We then use our industry experience, in-depth research and collaborative workshops to identify the most effective ways for your organisation to shine.
The campaigns and projects we deliver flow directly from our communication strategies.
We will work with you to get your content to where it needs to be, manage the delivery of the campaign strategy and tactics, and handle real-time monitoring to understand how it’s being received. We are a flexible and agile team that is always looking to identify new and exciting opportunities, as well as engaging with the stakeholders we know will make the biggest difference to your business.
If your organisation has people, then you need to communicate with them. A strong internal communications strategy keeps your employees engaged and productive, focused on common goals, and calm in times of crisis or policy change.
We build our clients’ internal communications capabilities by designing strategies and training their in-house teams, and introducing processes to maximise their talent and resources.
Allegory is an approved supplier of editorial services on the Crown Commercial Service communications framework.
We create written and visual content that inspires and motivates your audiences. We bring clarity to technical and complicated subjects, making them exciting, relatable and engaging.
Our rebranding and visual transformation projects help our clients to stand out in their market. We create all types of content: blogs, infographics, reports, press releases, videos, social media posts, podcasts and more.
we've worked with...
our senior team
2 Federation Street
PR has changed over the years – nowadays, the strongest and most proactive PR sets the news agenda, rather than merely responding to it. Long gone
Ethics in Artificial Intelligence appears to be having a coming-of-age moment. The current perfect storm of factors has created an unprecedented awareness that puts a consideration of ethics right at the heart of AI. At Allegory we are in the eye of that perfect storm and do not take that position lightly.
One thing that hasn’t changed during the Covid-19 crisis is the public’s appetite for clear communications. Here a some lessons from global leaders.