Alex Butler has a broad range of board level experience in marketing and digital technology and is a specialist in digital innovation and transformation, working across a number of industries, including the BBC. Until 2010, she led the transformation of the UK Government’s approach to, and uses of, digital technologies establishing a programme of activity to improve the UK Government’s online services.

Responsible for the original service proposition for Directgov, the UK Government’s citizen website, Alex also established and ran a new digital delivery division, the forerunner of the UK’s Government Digital Service. She was also responsible for BT Wholesale’s innovative broadband demand registration marketing programme, coordinating over 3000 disparate campaign volunteers to bring broadband to villages and towns across the UK.