Laura Townshend

Laura Townshend

Laura has 12 years of strategic communications experience with a focus on digital. She specialises in translating technical complexity into human language and using technology to scale up the impact of campaigns.

As Campaigns, Growth, and Income Director at digital campaigning platform 38 Degrees, she supported the 40-strong team to experiment with different ways to campaign and raise money online and increased the organisation’s income by 20%.

As a consultant, she’s worked on a range of climate action projects that aim to engage both business and consumers – including work on a green recovery, a small business climate pledge, financing for renewables technology, and the climate consequences of Brexit.

360 Giving

116 pieces of media coverage, reaching 21 million people, to raise the Open Data Institute’s profile, position them as thought leaders, and generate leads

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New client announcement: The Alan Turing Institute

Alan Turing Institute

We are delighted to announce that the Alan Turing Institute joined Allegory’s roster of clients in August 2020.

The Alan Turing Institute is the UK’s national institute for data science and artificial intelligence.

Named after the pioneering mathematician, computer scientist, philosopher, code-breaker and icon of the 20th Century, Alan Turing, the Institute carries out world class research, and collaborates with Government, academia and industry, to help solve real-world problems, like working to tackle Covid-19.

Allegory’s role will be to strengthen the Turing’s voice in the national conversation on data science and AI and highlight its research in the media.

Emma Thwaites, Allegory’s founder and CEO, said:

“Allegory has been working with organisations in the data sector for over eight years. We are proud that our experience in simplifying and communicating complex stories so that the right people can understand them has led to this exciting new relationship with the Turing. Many people know Alan Turing’s name, but they might not yet know about the vital work the Turing is doing.”

Sophie McIvor, Director of Communications and Engagement at the Alan Turing Institute, said:

“Data science and artificial intelligence are challenging areas of science for communications. Allegory’s previous expertise in securing high-profile thought leadership media coverage shone through, and we are looking forward to working with them to highlight the groundbreaking research that we carry out at the Turing.”

Here’s a short explainer video that tells you more about the Alan Turing Institute: