Companies solving complex problems can struggle to assert themselves in the world.
In “Unravelling Complexity”, Emma shares four sure-fire ways to communicate with real impact:
- Understand who you are talking to, their needs and motivations
- Create content that reaches people on an emotional level and inspires them to act
- Learn practical tips for transforming specialist content into material that anyone can grasp
- Find out how to tailor your material to different purposes for different audiences