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Using communications, media outreach and content creation to make this not-for-profit stand out to global governments

The brief


The Centre for Public Impact (CPI) is a not-for-profit that works with governments to improve outcomes for the public. The CPI commissioned Allegory to deliver several global ‘conversation’ events with a diverse audience, to capture their views on the topic of ‘government legitimacy’.

The CPI published a report of the programme, to much acclaim at the 2018 OECD Integrity Forum in Paris.

Our response


Our strategy involved creating a team of local ‘champions’ on 5 continents, who would help us identify suitable groups in their area, and also facilitate the conversation events.

The conversations had varying formats and audiences: A roundtable in Brussels with European officials; a gathering at a Canadian reservation with Indigenous youth; a Brixton YMCA event with disadvantaged London young people; events in New Delhi with government officials/influencers; and in Mexico with professional citizens.

We also developed a ‘how to’ toolkit, which would enable others to replicate our work, and provided materials to help drive the conversation, including: a bank of case studies, a short film and a series of twelve blogs and online Q&As with policymakers and civil society leaders from around the world.

The outcome


Our package of content stimulated feedback and debate online on a global scale. Public Policy Forum, our Canadian event partner, received funding to carry on its legitimacy project on the strength of this work, and the CPI published a report of the programme, to much acclaim at the 2018 OECD Integrity Forum in Paris.

The project resulted in significant exposure for the CPI at the most senior levels in government and policymakers. It also gave them a deeper understanding of the relationship between governments and its citizens, which could


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