Emma Thwaites, founder of Allegory Communications, talks data and the way it influences our behaviour and
Launching the Open University’s FutureLearn platform, with over 100 pieces of high value media coverage
We became an extension of the team in the months running up to the launch, with involvement across key areas of the business, from advising the CEO on branding and reputation, to setting procedures for suppliers and quality assurance.
We developed a communication strategy and messaging framework, created content for the pre-launch website, managed key stakeholder relationships, working closely with the OU’s in-house communication team, recruited permanent staff members and managed the procurement of a consumer PR agency.
At the launch of the platform we helped secure over 100 pieces of high-value press coverage, including the FT, Economist, Times Higher Education and Tech Crunch. Working with senior management, we built an in-house communication team, and with it a solid foundation to grow.
Contact us to explore how Allegory can help your organisation with a campaign like this.