Future Cities Catapult
Creating digital content packages to demonstrate the latest innovations in urban planning
Creating 30 engaging case studies to demonstrate the value of the Knowledge Transfer Networks’ services
The brief
The Knowledge Transfer Network (KTN) helps businesses to get the best out of creativity, ideas and the latest discoveries, to strengthen the UK economy and improve people’s lives. The KTN engaged us to deliver a bank of case studies to clearly demonstrate the value of and outcomes from the services which they provide.
Our response
We reviewed existing material, and interviewed the KTN staff to discover the most interesting and newsworthy stories. We then created a matrix and map of potential case studies covering multiple regions and sectors, content availability, longevity and editorial promise. Our work involved:
- Writing case studies and approving the content with contributing companies, advisors, KTN’s communications team and any relevant partners
- Recommending the top six stories for future video projects
- Attending photoshoots and providing editorial guidance to the videographer
- Drafting an additional set of short form case studies for use in presentations and at events
The outcome
Over a four month period, we delivered:
- A bank of 30 case studies to be used across multiple platforms to demonstrate KTN’s work
- Recommendations for deploying the case studies to best effect in future communications work
- A strategy for embedding case study production into the organisation to generate future leads for the organisation
Related Case Studies
Arup
Implementing an internal communication and content strategy to engage with transport planners around the globe
The Open Data Institute
A comprehensive communications strategy and media campaign that helped establish the Open Data Institute as global leader in the data sector
The Centre for Public Impact
Kick starting a global conversation about the future of government with OECD leaders
The 5% Club
A B2B PR campaign that increased this business organisation’s membership by 42%, with features in The Telegraph, Evening Standard and BBC Breakfast
Web Foundation
Working with Sir Tim Berners-Lee and the WWW Foundation to launch the Open Contracting Data Standard, reaching 40m people with 60 high quality articles