
Future Cities Catapult
Creating digital content packages to demonstrate the latest innovations in urban planning
The Knowledge Transfer Network (KTN) helps businesses to get the best out of creativity, ideas and the latest discoveries, to strengthen the UK economy and improve people’s lives. The KTN engaged us to deliver a bank of case studies to clearly demonstrate the value of and outcomes from the services which they provide.
We reviewed existing material, and interviewed the KTN staff to discover the most interesting and newsworthy stories. We then created a matrix and map of potential case studies covering multiple regions and sectors, content availability, longevity and editorial promise. Our work involved:
Over a four month period, we delivered:
Creating digital content packages to demonstrate the latest innovations in urban planning
Implementing an internal communication and content strategy to engage with transport planners around the globe
A comprehensive communications strategy and media campaign that helped establish the Open Data Institute as global leader in the data sector
Kick starting a global conversation about the future of government with OECD leaders
A B2B PR campaign that increased this business organisation’s membership by 42%, with features in The Telegraph, Evening Standard and BBC Breakfast
Working with Sir Tim Berners-Lee and the WWW Foundation to launch the Open Contracting Data Standard, reaching 40m people with 60 high quality articles