Our response

Telling the data story can be challenging, so we developed a campaign that would bring it to life for our target audiences – public sector leaders, C-suite executives and citizens. We aimed to show how data helps develop better public services, enables businesses to create new products and services, and helps people make better decisions. More recently, we have developed thought leadership regarding the role of data infrastructure in supporting AI. 

Tackling societal issues in a timely and effective way can be challenging without good data. Allegory developed a ‘flagship stories’ programme for the ODI that would showcase this in a compelling way to the target audiences. From a blank page to the publication of a report and digital tool, we created the shortlist of flagship story ideas, project-managed the research process and delivered the communications to the media and stakeholders. The most recent report explores four parts of the cost of living crisis: housing, debt, food, and fuel. It is accompanied by two digital tools, drawing together datasets that provide information on the crisis and related support services. Together they show how the crisis is affecting different communities across the country.