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Working with Sir Tim Berners-Lee and the WWW Foundation to launch the Open Contracting Data Standard

The brief

Governments around the world spend over US$9.5 trillion each year through contracts. In many countries, public contracting has been identified as the government activity most vulnerable to wastefulness, mismanagement, and corruption. In response, Sir Tim Berners-Lee and the Web Foundation developed the Open Contracting Data Standard (OCDS), to increase accountability and efficiency.

The Web Foundation wanted to raise awareness of the OCDS among influential government and business audiences in Asia, Australasia and the Americas

"We've collaborated with Allegory on a number of projects, and working with them is always a pleasure. Professional, well-organised and with a strong news sense, the Allegory team members are skilled at translating even the most technical topics into accessible material…and then use their potent network of contacts to ensure these messages reach the right audiences around the world."

Dillon Mann, Campaigns and Communications Director, WWW Foundation

Our response

We were engaged to launch the OCDS in multiple languages and territories. It was important to emphasise the benefits of the OCDS to businesses, governments and citizens; creating a clear, compelling narrative as an ‘opener’ for more personal levels of contact was important.

We reached out to senior figures in government, business and civil society across the world, enabling these audiences to understand the importance of open contracting and how the OCDS is a path to a solution. Our work involved:

  • Producing tailored media packs, briefing documents and press releases for all priority media targets,
  • Liaising with partners and potential 3rd party endorsees to secure quotes and interviews,
  • Writing, translating and distributing press releases to a global media list of journalists,
  • Selling-in of stories to journalists in priority publications, organising logistics across time-zones and coordinating interviews,
  • Producing a post-launch press release, with images and distribution via the PA News Wire and directly to selected international journalists,
  • Producing content for client and partner websites,
  • Collating coverage and produced an evaluation report.

The outcome

We secured more than 60 pieces of quality media coverage (with a potential reach of 40m), covering all target continents and exceeding the KPI by 100%, including key international coverage in the Financial Times and Reuters. Social media engagement included 92 retweets of the launch story, reaching a potential audience of 500k worldwide, and 15k people ‘liked’ conversations on social media around the launch.

Our work has helped to grow adoption of the OCDS in 15 countries across five continents.