Are communications professionals prepared for a data breach?
Are communications professionals prepared for a data breach? During last week’s keynote speech at the DataComms conference, our CEO Emma Thwaites polled the 200
Corporate Digital Responsibility Communications and PR
We specialise in advising organisations on communicating their commitment to Corporate Digital Responsibility, to build trust and protect reputations
"Professional, well-organised and with a strong news sense, the Allegory are skilled at translating even the most technical topics into accessible material…and then use their potent network of contacts to ensure these messages reach the right audiences around the world."
Dillon Mann
Campaigns and Communications Director, WWW Foundation
Why we’re still a way off tech-enabled Public Rel-AI-tions
In a world where a lot of the grunt work in PR is automated (normally carried out by junior members of staff), how do we look after and nurture younger people entering the profession?
The ethical communication of research in PR
Director of Client Services at Thwaites Communications, Helen Desmond, reflects on the power of research in communications, and why all communications professionals have a duty to use it ethically.
Why better tech requires better humans
If humanity is to have any real hope of not merely surviving but flourishing in the 21st century and beyond, we are going to need more than just better machines.
Implementing AI: convincing your users that artificial intelligence can be trusted
AI has the potential to increase efficiency while reducing costs. Here we share four pieces of advice for companies that are innovating with AI, but are facing issues of trust along the way.
The trust gap: what happens when we defy the algorithms?
It seems anyone and anything have been playing fast and loose with the facts and our data, leaving us wondering who and what to believe.
How we can help
Corporate Digital Responsibility Communications Strategy and PR
Data and AI crisis communications strategy
Content creation and thought leadership
Our leadership team
Emma Thwaites
Emma is the CEO and founder of Allegory.
She is a strategic communications practitioner with more than 25 years’ experience and has worked at the highest level of government and corporate organisations. She is a hands-on agency leader who recently led the delivery of projects for high-profile organisations including the Open Data Institute, The Open University, and the Web Foundation.
Emma spent ten-years at the heart of UK government where she headed up the Cabinet Office’s strategic communications team.
Emma’s approach is characterised by intellectual rigour and exceptional standards of quality and value that she demands equally of her team. Her networks include industry innovators, media, and policy makers.
Charlotte Mcleod
Charlotte is Managing Director at Allegory.
She has spent 15 years work in strategic communications consultancy for a range of clients including General Electric, VISA, The Alan Turing Institute and the National Cyber Security Centre.
She previously worked at the Cabinet Office leading cross-Whitehall behaviour change campaigns. These included influencing young people to develop their skills, small businesses to bid for government contracts and the ‘big five’ banks to change policy to fit military life.
Charlotte is committed to the power of communications to enable. It explains why she loves sharing travel stories. She’ll happily tell you all about her recent trek to Everest Basecamp.
Sian Freestone-Walker
Sian is a communications professional with more than 20 years’ experience working in the private sector for a FTSE 250 company and across government.
She has recently developed and implemented communications strategies for Armed Forces Day, International Women’s Day and National Apprenticeship Week.
Throughout her career Sian has also led on strategic and crisis communications during a range of high-profile events.
Sian is adept at working with a wide range of complex stakeholders, across all levels of seniority to build mutually beneficial relationships. During her career she has acted as a strategic advisor to organisations including APCO, the Home Office and Merseyside Police.