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Government, Policy and Society

We work with Government departments, cultural organisations, think tanks and charities, to help them communicate with policymakers, businesses and the public


"The breadth and reach of the AI Readiness Index 2020 across global media and the engagement generated with key stakeholders was remarkable, especially in light of the global pandemic. These have triggered some exciting new leads for us, helping to firmly position Oxford Insights at the forefront of global AI readiness expertise among both governments and stakeholders. Allegory has been a key business partner in helping us achieve this and we look forward to working alongside them in the future."
Richard Stirling
CEO, Oxford Insights

How we can help

Communication strategy

Campaigns and projects

Securing media opportunities and media training

Internal communications

Developing brand and content

We’ve worked with

Logos to show innovation work

Recent work

The Turing Institute

Using storytelling to create a week-long national coverage spike
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ODI Summit 2020 Flagship Story

Recreating the Open Data Institute’s annual Summit event in a virtual environment and cementing the ODI’s position as the leading data authority
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AI Readiness Index

Launching a report into AI readiness that strengthened Oxford Insights' position as a leading consultancy for AI and digital transformation
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The National Archives

An advocacy campaign that enabled the rollout and buy-in for a sector-wide digital transformation strategy
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The Centre for Public Impact

Kick starting a global conversation about the future of government that enabled the CPI to speak directly to leaders in government and business
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The 5% Club

A B2B PR campaign that increased this Charity's corporate membership by 42%, helping to significantly raise awareness of its cause
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Web Foundation

Working with the WWW Foundation to launch the Open Contracting Data Standard, reaching 40m people with 60 high quality articles
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Oxford Insights

Launching the world’s first government AI Readiness Index with engagement from the UK Prime Minister and coverage in the Daily Mail, Mirror and Tech UK
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Our leadership team

Emma Thwaites

Emma is the Founder and Executive Chair of Allegory.

She is a strategic communications practitioner with more than 25 years’ experience and has worked at the highest level of government and corporate organisations. She is a hands-on agency leader who recently led the delivery of projects for high-profile organisations including the Open Data Institute, The Open University, and the Web Foundation.

Emma spent ten-years at the heart of UK government where she headed up the Cabinet Office’s strategic communications team.

Emma’s approach is characterised by intellectual rigour and exceptional standards of quality and value that she demands equally of her team. Her networks include industry innovators, media, and policy makers.

Charlotte Mcleod

Charlotte is the CEO at Allegory.

She has spent 15 years working in strategic communications consultancy for a range of clients including General Electric, VISA, The Alan Turing Institute and the National Cyber Security Centre.

She previously worked at the Cabinet Office leading cross-Whitehall behaviour change campaigns. These included influencing young people to develop their skills, small businesses to bid for government contracts and the ‘big five’ banks to change policy to fit military life.

Charlotte is committed to the power of communications to enable. It explains why she loves sharing travel stories. She’ll happily tell you all about her recent trek to Everest Basecamp.

Sian Freestone-Walker

Sian is a communications professional with more than 20 years’ experience working in the private sector for a FTSE 250 company and across government.

She has recently developed and implemented communications strategies for Armed Forces Day, International Women’s Day and National Apprenticeship Week.

Throughout her career Sian has also led on strategic and crisis communications during a range of high-profile events. 

Sian is adept at working with a wide range of complex stakeholders, across all levels of seniority to build mutually beneficial relationships. During her career she has acted as a strategic advisor to organisations including APCO,  the Home Office and Merseyside Police.

News and insights

Measuring Impact

By Richard Bagnall, Co-Managing Partner, CARMA and former-AMEC Chairman A heightened focus on accountability and proving return on investment has left comms teams trying to

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Valuing data

Why businesses need to invest in data infrastructure, by Louise Burke, Managing Director, the Open Data Institute It is easy for us to see how

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