How and Why We Use AI
Enhancing Efficiency and Innovation
At Allegory, we embrace AI to improve efficiency, create impactful content, and provide better services to our clients. Integrating AI into our workflows delivers high-quality results more quickly and cost-effectively, ensuring your communications needs are met with precision and care.
How AI Helps Us Deliver Value
Our strategic use of AI enhances our services in several key ways:
Streamlining Operations
AI helps us organise and prioritise tasks, making our processes more efficient. These time savings are passed directly to our clients, ensuring you receive exceptional value.
Rapid Content Creation
We use AI to generate content drafts, allowing us to explore new topics quickly. We sometimes use AI to create content for different audiences from a previously agreed central narrative written by our team. We then refine and tailor drafts to align perfectly with your needs.
Adapting Messages for Different Audiences
AI enables us to adapt core narratives and key messages to suit varied audiences and platforms, ensuring your message resonates across every channel.
Testing and Refining Social Media Campaigns
By leveraging AI, we can rapidly test different messages and graphics in social media campaigns, identifying what works best to engage your audiences.
Advanced Data Analysis
AI empowers us to analyse data more effectively, improving our use of other tools and enhancing the insights we provide to inform your communications strategy.
Responsible AI Use at Allegory
While AI offers significant benefits, we are committed to using it responsibly and ethically:
- Rigorous Fact-Checking
AI can occasionally generate false positives or “hallucinate” information. That’s why we thoroughly fact-check every AI-generated output to ensure accuracy. - Strict Data Handling Policies
We never use AI tools to process personal, confidential, or copyrighted material. Our usage is limited to publicly available data or content intended for public release, such as summarising long-form reports we’ve produced. - Attention For The Environment
The environmental impacts of using Generative AI are not insignificant. We only use particular technologies – AI or otherwise – when no other less carbon-intensive option is available to carry out the same job. - Expert Oversight
Experienced communications professionals always operate AI at Allegory. Our team members are skilled in strategic communications, adept at “prompting” (providing effective instructions to AI), and fully knowledgeable about GDPR and copyright regulations. - Working Within Your Policies
We always stick rigorously to our policy around responsible use when using AI tools. However, you might have policies of your own that ban – or restrict – the use of AI. Of course, we’re happy to discuss if – and how – AI can be used when we are working together.
Discover How AI Is Changing Our Services
AI is transforming how we work, enabling us to provide more value to our clients. If you’re curious about how we use AI and how it’s improving our business and services, we’d be delighted to have a no-pressure call with you.
➡️ Contact us today: Let’s discuss how AI can help us enhance your communications strategy.