Skip to content

Launching a product or service

Allegory specialise in helping organisations successfully launch innovative products, services and ideas. As a full service agency with 8 years experience, we bring strategic communication expertise with our media contacts to secure high impact press coverage.

Product and service launch case studies

WWW Foundation

Working with Sir Tim Berners-Lee and the WWW Foundation to launch the Open Contracting Data Standard
Read More
Image representing future of transport

Transport Systems Catapult

Launching the world's first digital tech census that helped grow the Data City's reputation
Read More
Whiteboard showing startup planning

The Data City

Launching the world's first digital tech census that helped grow the Data City's reputation
Read More

Oxford Insights

Launching the world’s first government AI Readiness Index with engagement from the UK's Prime Minister
Read More
Open Data Institute

ODI

A communication, media and content campaign that launched and established the Open Data Institute
Read More
Whiteboard showing startup planning

New Case Study Template

Launching the world's first digital tech census that helped grow the Data City's reputation
Read More
Emma Thwaites, Founder and CEO

Emma Thwaites

CEO and Founder

Emma Thwaites is a communication professional with 25 years’ experience. Prior to founding Allegory in 2012, Emma had a ten-year spell at the heart of UK government, where she headed up the Cabinet Office’s communication team.

  Content planning workshop

A well planned content strategy can help cement your authority, drive traffic to your website and increase inbound requests. This workshop will give you and your team a thorough understanding of how to plan a content strategy, and then sketch out a 6-month plan. We will also make recommendations on how to support the strategy via your social media channels to promote the new content. 

Contact us to find out more about this workshop

Content creation

Creating a steady stream of content is vital for online engagement, yet this often gets deprioritised. Our bespoke content packages are designed with your organisation in mind and can be flexible to suit your needs. We are specialists in creating a wide range of print and online content, from brochures to detailed annual reports.

Contact us to find out more about our content creation service

News and insights

New Year, New Name

A new year and a new name

To kick off this exciting new decade, Thwaites Communications has made a big change: we have renamed our company! We’re now called Allegory. Founder and CEO Emma Thwaites reflects on the rebranding process.
Read More
How to seize an opportunity in times of a crisis

How to seize an opportunity in times of a crisis

In today’s digital age, crisis management rules have changed. How can organisations successfully turn an online crisis into an opportunity to crystallize clientele and maintain trust?
Read More
CIPR AI in the Professions

Why we’re still a way off tech-enabled Public Rel-AI-tions

In a world where a lot of the grunt work in PR is automated (normally carried out by junior members of staff), how do we look after and nurture younger people entering the profession?
Read More

Workshops