Media Relations and PR
Some of our PR success stories
Latest news and insights
What is reactive media relations? Navigating today’s competitive news environment is a daily challenge for many PR pros. Journalists are increasingly busy and receive thousands
PR has changed over the years – nowadays, the strongest and most proactive PR sets the news agenda, rather than merely responding to it. Long gone
One thing that hasn’t changed during the Covid-19 crisis is the public’s appetite for clear communications. Here a some lessons from global leaders.
CEO and Founder
Emma Thwaites is a communication professional with 25 years’ experience. Prior to founding Allegory in 2012, Emma had a ten-year spell at the heart of UK government, where she headed up the Cabinet Office’s communication team.
Emma is a hands-on executive, recently leading on the delivery of projects for high-profile organisations including the Open Data Institute, the Wellcome Trust, and Jesus College Oxford. Emma’s expertise is in strategic communications planning, high-profile media relations and business consultancy.
Contact Emma to explore how Allegory can create a media campaign for your organisation.