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Media Relations and PR

As an experienced communications agency, we help our clients to set the news agenda, as well as respond to it. Since our launch in 2012, we have placed over 6000 pieces of coverage for our clients in the technology, innovation, science and education sectors.

Our work has helped over 80 organisations of all sizes to reach their target audiences, raise their profile and build trust in their brand.

Some of our PR success stories

Library of books to show learning


Launching the Open University’s new online courses platform with over 100 pieces of high quality media coverage

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Open Data Institute

Engagement with government, public and private sectors, to build relationships, support funding and generate leads for consultancy and training services

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The 5% Club

A B2B PR campaign that increased this Charity’s corporate membership by 42%, helping to significantly raise awareness of its cause

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Web Foundation

Working with the WWW Foundation to launch the Open Contracting Data Standard, reaching 40m people with 60 high quality articles

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Oxford Insights

Launching the world’s first government AI Readiness Index with engagement from the UK Prime Minister and coverage in the Daily Mail, Mirror and Tech UK

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Mastodon C

Securing an exclusive in the Economist, and coverage in the FT, Independent and Radio 4, that resulted in new orders and investment for this data startup

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Latest news and insights

Emma Thwaites, Founder and CEO

Emma Thwaites

CEO and Founder

Emma Thwaites is a communication professional with 25 years’ experience. Prior to founding Allegory in 2012, Emma had a ten-year spell at the heart of UK government, where she headed up the Cabinet Office’s communication team.

Emma is a hands-on executive, recently leading on the delivery of projects for high-profile organisations including the Open Data Institute, the Wellcome Trust, and Jesus College Oxford. Emma’s expertise is in strategic communications planning, high-profile media relations and business consultancy.

Contact Emma to explore how Allegory can create a media campaign for your organisation.