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Media Relations

Proactive Approaches that Engage

Fierce competition for news coverage has turned media relations into much more than press releases. We have an array of proactive approaches to successfully engage journalists including interviews, features, opinion pieces and thought leadership [link]. Our talent for choosing strong accompanying images & videos helps make stories attractive.

Newsjacking and reactive PR

Reactive media relations is core to our offering because, simply put, the news is uncontrollable. We ‘newsjack’ by intelligently seizing opportunities to showcase expert views on the news of the day. Media monitoring identifies stories where our clients have something of value to say and can be positioned as respected experts using timely comments, statements and letters.

Crisis management

It can be uncomfortable to think of a strategy for when things go wrong, but it’s imperative to be prepared with a robust crisis communications strategy. In the event of publicly being called out for their actions, organisations have many choices of how to respond. We can get you prepared by working out your best strategy, should the worst happen.

Case studies

The Turing Institute

Using storytelling to create a week-long national coverage spike
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ODI Summit

Recreating the Open Data Institute’s annual Summit event in a virtual environment and cementing the ODI’s position as the leading data authority
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Iceberg to represent the Icebreaker ONE and climate change

Icebreaker One

Positioning Icebreaker One as the leading voice of data-enabled net-zero solutions.
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