The Turing Institute
Using storytelling to create a week-long national coverage spike
Media Relations
Build Credibility and Amplify Your Voice
In today’s fast-paced media landscape, getting your story heard can be a challenge. At Allegory, we specialise in strategic media relations that put your organisation in the spotlight. Our expertise in science, technology, higher education, and academic research means we craft compelling narratives that resonate with the right audiences.
Why Media Relations Matter
Effective media relations aren’t just about press releases—they’re about building trust, establishing credibility, and amplifying your message. We help you navigate the complexities of the media world to ensure your story reaches the journalists, influencers, and platforms that matter most to your audience.
Reactive media relations is core to our offering because, simply put, the news is uncontrollable. We intelligently seize opportunities on your behalf to showcase expert views on the day’s news. Media monitoring identifies stories where our clients can be positioned as respected experts using timely comments, statements and letters.
How We Work
Every media relations strategy we deliver is tailored to your goals. Whether you’re aiming to increase brand visibility, position yourself as a thought leader, or generate leads, our data-driven approach ensures measurable results. Our Services Include:
Media Outreach and Press Management
We craft and distribute press materials that grab attention, positioning your brand for maximum impact.
Strategic Storytelling
From research-based insights to creative storytelling, we ensure your message stands out in a crowded marketplace.
Journalist Engagement
We connect you with key media contacts, ensuring your story reaches the right audience.
Crisis Media Management
In challenging times, we help you manage the narrative and maintain your reputation.
Why Choose Allegory?
We combine industry expertise with personalised service to create impactful media relations strategies:
Affordable Solutions: Flexible packages designed to fit your budget.
Sector Expertise: Extensive experience in data, science, AI, and higher education.
Collaborative Approach: A dedicated team working as an extension of your organisation.
Trusted by Leaders in Their Fields: Our clients include universities, research institutes, and technology innovators across the UK. They trust us to manage their media presence, deliver impactful coverage, and support long-term growth.
Let’s Put Your Brand in the Spotlight
Your story deserves to be heard. Partner with Allegory to build credibility, increase media coverage, and connect with the audiences that matter most.
➡️ Contact us today: Let’s discuss how we can elevate your media presence.
Case studies
ODI Summit
Recreating the Open Data Institute’s annual Summit event in a virtual environment and cementing the ODI’s position as the leading data authority
