FutureLearn
Launching the Open University’s new online courses platform with over 100 pieces of high quality media coverage
Media Relations and PR
As an experienced communications agency, we help our clients to set the news agenda, as well as respond to it. Since our launch in 2012, we have placed over 6000 pieces of coverage for our clients in the technology, innovation, science and education sectors.
Our work has helped over 80 organisations of all sizes to reach their target audiences, raise their profile and build trust in their brand.
Some of our PR success stories
Aerospace Technology Institute
Positioning the ATI as a leader in the aerospace technology sector, through engagement with industry, government, universities and the public
Open Data Institute
Engagement with government, public and private sectors, to build relationships, support funding and generate leads for consultancy and training services
Energy Systems Catapult
Delivering a new and engaging identity for the Energy Systems Catapult, with a new website, branding and 20 pieces of print media coverage
Medicines Discovery Catapult
A profile-raising campaign that positioned the MDC as accelerator of innovation in the drug discovery sector, leading to increased engagement with industry
The 5% Club
A B2B PR campaign that increased this Charity’s corporate membership by 42%, helping to significantly raise awareness of its cause
Web Foundation
Working with the WWW Foundation to launch the Open Contracting Data Standard, reaching 40m people with 60 high quality articles
Oxford Insights
Launching the world’s first government AI Readiness Index with engagement from the UK Prime Minister and coverage in the Daily Mail, Mirror and Tech UK
Mastodon C
Securing an exclusive in the Economist, and coverage in the FT, Independent and Radio 4, that resulted in new orders and investment for this data startup
Latest news and insights
How thought leadership can elevate your brand
August 11, 2020
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High quality thought leadership enables organisations to build their profile, credibility and reputation. So what exactly is thought leadership? Thought leadership is the demonstration
Reactive media relations: The Power of comments, statements and letters
July 27, 2020
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What is reactive media relations? Navigating today’s competitive news environment is a daily challenge for many PR pros. Journalists are increasingly busy and receive thousands
How to secure press coverage through proactive media relations strategies
July 27, 2020
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PR has changed over the years – nowadays, the strongest and most proactive PR sets the news agenda, rather than merely responding to it. Long gone
Covid-19 crisis communications: lessons from global leaders
April 23, 2020
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One thing that hasn’t changed during the Covid-19 crisis is the public’s appetite for clear communications. Here a some lessons from global leaders.
How to seize an opportunity in times of a crisis
January 22, 2020
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In today’s digital age, crisis management rules have changed. How can organisations successfully turn an online crisis into an opportunity to crystallize clientele and maintain trust?
Why better tech requires better humans
October 10, 2018
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If humanity is to have any real hope of not merely surviving but flourishing in the 21st century and beyond, we are going to need more than just better machines.
Emma Thwaites
CEO and Founder
Emma Thwaites is a communication professional with 25 years’ experience. Prior to founding Allegory in 2012, Emma had a ten-year spell at the heart of UK government, where she headed up the Cabinet Office’s communication team.
Emma is a hands-on executive, recently leading on the delivery of projects for high-profile organisations including the Open Data Institute, the Wellcome Trust, and Jesus College Oxford. Emma’s expertise is in strategic communications planning, high-profile media relations and business consultancy.
Contact Emma to explore how Allegory can create a media campaign for your organisation.