In today’s volatile economic climate, organisations face difficult decisions about where to cut costs. Communications and marketing budgets are often reduced—but could this approach inadvertently
The brief Allegory was approached to develop a brand, communications assets and guidelines for a new organisation – the UK Agri-Tech Centre. The centre was formed
Business seems slow for everyone. Politics in every sense of the word is the hold-up, as we wait for the election outcome. Patience doesn’t
With the launch of Labour’s 2024 election manifesto yesterday, the battle lines have been drawn for the parties’ pledges around higher education and skills. Labour’s
Half of C-Suite executives say high-quality thought leadership has more impact on their purchase decision-making during economic downturns than when times are good. But there
Corporate Digital Responsibility (CDR):a guide to ethical data management for business Ethical conduct in business is not only a responsibility but a key strategic issue.
10 years of data and communications. What’s changed? Everything. We explore how data is going to drive corporate reputation in the decade to come. Allegory
By Richard Bagnall, Co-Managing Partner, CARMA and former-AMEC Chairman A heightened focus on accountability and proving return on investment has left comms teams trying to
By Charlotte McLeod, CEO, Allegory Communications Thought leadership has become a buzz phrase over the last few years, as business leaders look to get their
by Sian Freestone-Walker, Associate Director of Client Services As an agency that was founded and has grown in the age of data, our first decade
How social media falsehoods are re-setting the communications agenda, by Sana Bég, Director of Communications, Médecins Sans Frontières (Doctors Without Borders) for South Asia There
Why communications businesses need to keep up with behavioural change, by Mark Chambers, Head of Corporate Communications, the Department for Education Perhaps the biggest change
Why businesses need to invest in data infrastructure, by Louise Burke, Managing Director, the Open Data Institute It is easy for us to see how
The PR sector will face many changes in the future, and AI may just be the most daunting. However, I recently attended a CIPR webinar
Allegory opened its doors in 2012. Since then we’ve helped universities, government organisations, technology and innovation companies to tell their story to a vast range
It’s been a decade since Allegory – then Thwaites Communications – opened its doors. The past 10 years have been a whirlwind of excitement, challenges,
It was fantastic to be part of the CIPR – Chartered Institute of Public Relations national conference today where we hosted a session on ‘Corporate
Corporate Digital Responsibility (CDR) is an emerging area of interest for organisations. It blends ethics and governance issues with consideration for how they apply within
Starting your first proper job after university is bound to be a little nerve wracking, but what about when you’re working from home and you
Emma Thwaites, founder of Allegory Communications, talks data and the way it influences our behaviour and business. Data headlines are here to stay Every aspect
The public is broadly supportive of the application of data and technology during COVID-19 but governance and transparency are critical to trust. Public attitudes towards
Corporate Digital Responsibility is rapidly emerging as the new barometer of corporate reputation and trust, and with it, the loyalty of customers
Technology companies need to educate through their communications. With education comes knowledge, and with knowledge comes trust.
Are communications professionals prepared for a data breach? During last week’s keynote speech at the DataComms conference, our CEO Emma Thwaites polled the 200
Organisations that talk the talk of data ethics, but lack the internal governance to support their claims, face significant reputational risks
We are delighted to announce that the Alan Turing Institute joined Allegory’s roster of clients in August 2020. The Alan Turing Institute is the UK’s
Virtual events are with us for the foreseeable future – this is how a communications agency can help maximise their impact
High quality thought leadership enables organisations to build their profile, credibility and reputation. So what exactly is thought leadership? Thought leadership is the demonstration
What is reactive media relations? Navigating today’s competitive news environment is a daily challenge for many PR pros. Journalists are increasingly busy and receive thousands
PR has changed over the years – nowadays, the strongest and most proactive PR sets the news agenda, rather than merely responding to it. Long gone
Ethics in Artificial Intelligence appears to be having a coming-of-age moment. The current perfect storm of factors has created an unprecedented awareness that puts a consideration of ethics right at the heart of AI. At Allegory we are in the eye of that perfect storm and do not take that position lightly.
Few of us have experienced a health crisis like this, but we know that far from being time to ‘slow down’, this period can instead be a time of great productivity
One thing that hasn’t changed during the Covid-19 crisis is the public’s appetite for clear communications. Here a some lessons from global leaders.
The Allegory team’s ways of working have changed over the past four weeks, but delivering outstanding results is still at the heart of what we do
Allegory has been shortlisted for an award in the 2020 Corporate Engagements Award in the Best PR and External Communications category
To kick off this exciting new decade, Thwaites Communications has made a big change: we have renamed our company! We’re now called Allegory. Founder and CEO Emma Thwaites reflects on the rebranding process.
In today’s digital age, crisis management rules have changed. How can organisations successfully turn an online crisis into an opportunity to crystallize clientele and maintain trust?
In a world where a lot of the grunt work in PR is automated (normally carried out by junior members of staff), how do we look after and nurture younger people entering the profession?
When our CEO, Emma Thwaites, made the decision to rename our firm, it gave us the perfect excuse to take a step back and have a good think about the positive impact that brand and purpose can have on businesses.
Thwaites Communications has started off the new decade with a brand new name, identity and website. Emma Thwaites, founders and CEO, made the decision to
Despite its reputation as a ‘slow-down’ period, Purdah can actually be a time of immense productivity for communications professionals in the public sector. Here’s how to get the best out of this pre-election period.
In today’s always-on, hyper-connected world, it’s more important than ever for companies with complex issues to tell their story in a simple way.
For many, profit is no longer king but is there enough capital in the economy to do all this good and put back into society?
How do you tell a complex story, in a simple way – and to the right people?
In this seminar, Emma shares four sure-fire ways to communicate with real impact.
Creating the right impression with customers and partners has never been more important. In this tutorial, Emma Thwaites shares five simple steps that will help you to future proof your brand.
When a young business is ready to grow, change can be a dynamic force. Here’s what we’ve learned in the last quarter.
Thwaites’ CEO Emma Thwaites was forced to switch off during a 26 hour flight to New Zealand. Here’s what looking up from a screen taught her.
Director of Client Services at Thwaites Communications, Helen Desmond, reflects on the power of research in communications, and why all communications professionals have a duty to use it ethically.
If humanity is to have any real hope of not merely surviving but flourishing in the 21st century and beyond, we are going to need more than just better machines.
Liane Farrer attended the PRCA 2018 conference, which focused on change in communications. Here she shares her insights and asks, in a world of technological change, how does the modern PR keep it real?
Careless copy can impact your organisation’s credibility. Even the very best of us make mistakes, which is why you need a foolproof procedure in place. Here are our five golden rules for proofreading.
AI has the potential to increase efficiency while reducing costs. Here we share four pieces of advice for companies that are innovating with AI, but are facing issues of trust along the way.
At the heart of inaction, you nearly always find fear and I learned a lot about mine recently when I set up Get You Heard, a not-for-profit delivering communications training for 16 to 24 year olds.
Thwaites lends support to new Get You Heard campaign
Thwaites Communications is delighted to announce a nine month partnership with The 5% Club to deliver a business-to-business communications programme.
Emma Thwaites spent a week at Singularity University (SU), in California*. Here she reflects on the technological changes and innovations that are shaping the future.
Emma Thwaites is currently studying at the Singularity University in Silicon Valley, California where her first two days have produced lots of ‘wow moments’, and some donuts!
Emotions run high when starting a new job. Our fantastic intern Izzy reflects on her first month with us, and shares her top tips for university leavers thrown in at the deep end.
In this prevailing atmosphere of uncertainty, Tessa Jowell had a knack of making you feel positive, and a lot better than you did before you walked into her office. What was her formula?
Working on a flexible model, we provide clients with the assurance that their brands are in safe hands. Running the company has been an amazing experience so far with some great lessons along the way – here are my ‘top six’.
Starting a new job is never easy. Knowing you’ll be the most junior staff member is even more daunting. Cap that off with a suffocating dose of imposter syndrome and you’ve got the trifecta of modern-day anxiety.
Thwaites Communications has been appointed by Jesus College, Oxford to produce a strategic communications plan to showcase the College’s ambition and vision ahead of its 450th anniversary in 2021.
As an agency at the cutting edge of STEM technology Allegory was delighted to attend the Mayor of Greater Manchester’s Digital and Tech Summit.
Data can’t be seen or heard but that doesn’t mean you can’t use it to paint a vibrant vision of the future with some focused communications.
Transforming a HMRC database of national heritage tax-exempt artworks into a searchable platform for the public to get closer to Britain’s most prized cultural assets.
It seems anyone and anything have been playing fast and loose with the facts and our data, leaving us wondering who and what to believe.
Using literal representations of what your company stands for risks broadening the gulf between you and your audience by neglecting to appeal to their emotions.
We’ve been selected to be on the government’s communications framework for editorial services.
Our ice-age ancestors had to wait a long time for their message to be heard (or seen) by millions. Today, it takes milliseconds to potentially reach the same number of people.
This week many people have wanted to heap praise on me for work I didn’t actually do! Our team has delivered some spectacular results so it’s important that praise is given where it’s due.
