Skip to content

our team

As you’d expect from a consultancy working in fast-moving environments, we structure our business in line with a ‘start-up’ culture – bringing the right expertise to each project whilst keeping our overheads low.

For each project we undertake, we select the right mix of associates and team members, along with any additional specialists, to ensure that we deliver best value to each assignment, led on every account by our highly experienced senior leadership team.

senior team

Emma Thwaites

Founder and Executive Chair

Charlotte McLeod


Sian Freestone-Walker

Associate Director of Client Services

Jo Kingston

Account Director

Vicky Bristow


Stuart Baird

Associate Director

staff and associates

Alex Vryzakis
Alison Springham
Anita Coe
Emma Foster
Kristin Hadland
Laura Townshend
Gail Downing
Steven Stewart
Joe Churcher

advisory panel

Part of our USP is our Advisory panel, a network of senior figures from the world of technology, science, the arts and communications that we’re delighted to call our ‘critical friends’. They bring a wealth of knowledge and independent thought to our client projects as well as our own business.

Alex Butler
Emer Coleman
Rob Bryan
Sarah MacDonald
Sue Primmer
Tim Organ