Alison is the Associate FD of the company. With 20+ years of working with successful award-winning SME businesses as a portfolio FD, much of Alison’s experience lies in helping these companies focus on sustainable growth and strong financial management.

Alison’s role is to provide commercial understanding, strategic insight, knowledge, intuition and formulaic information to support the structure, sustainability, development, growth and wellbeing of the company. She works closely with the senior Allegory team to help support their ambitious future plans from an operational, HR and financial perspective.