Gaby has 17 years’ public and third sector communications expertise, with a specialism in health. She has worked on national campaigns for the Department of Health, regional NHS projects and led the regional marcomms for the BHF in the West Midlands and South West. She was Director of Communications for Birmingham Women’s and Children’s NHS Foundation Trust (BWC), leading communications at Birmingham Children’s Hospital from 2012 to 2017.
Gaby increased the national profile of the organisation to the point where it has become the media ‘go-to’ hospital for children’s and women’s care, securing documentary series on BBC2, Channel 4 and numerous live broadcasts on national TV. Gaby also developed the NHS’ first real-time ‘patient feedback app’, which attracted national award recognition from the Guardian, PR Week and AHCM for its innovative, open and transparent approach to feedback.
Prior to working for the NHS she had 10 years experience working on UK Government campaigns for client departments including Department for Education, the Home Office and the Department of International Trade.