One thing that hasn’t changed during the Covid-19 crisis is the public’s appetite for clear communications. Here a some lessons from global leaders.Continue reading
In a world where a lot of the grunt work in PR is automated (normally carried out by junior members of staff), how do we look after and nurture younger people entering the profession?Continue reading
When our CEO, Emma Thwaites, made the decision to rename our firm, it gave us the perfect excuse to take a step back and have a good think about the positive impact that brand and purpose can have on businesses.Continue reading
Despite its reputation as a ‘slow-down’ period, Purdah can actually be a time of immense productivity for communications professionals in the public sector. Here’s how to get the best out of this pre-election period.Continue reading
In today’s always-on, hyper-connected world, it’s more important than ever for companies with complex issues to tell their story in a simple way.Continue reading
How do you tell a complex story, in a simple way – and to the right people?
In this seminar, Emma shares four sure-fire ways to communicate with real impact.
Director of Client Services at Thwaites Communications, Helen Desmond, reflects on the power of research in communications, and why all communications professionals have a duty to use it ethically.Continue reading
Careless copy can impact your organisation’s credibility. Even the very best of us make mistakes, which is why you need a foolproof procedure in place. Here are our five golden rules for proofreading.Continue reading
AI has the potential to increase efficiency while reducing costs. Here we share four pieces of advice for companies that are innovating with AI, but are facing issues of trust along the way.Continue reading