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Thought Leadership

Allegory is a strategic communication agency that specialises in creating thought leadership strategies. We have a highly experienced team that know how to unleash the knowledge that already exists within organisations, to help them build profile, credibility and trust.

Recent thought leadership case studies

Open Data Institute

116 pieces of media coverage, reaching 21 million people, to raise the Open Data Institute’s profile, position them as thought leaders, and generate leads

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The 5% Club

A B2B PR campaign that increased this business organisation’s membership by 42%, with features in The Telegraph, Evening Standard and BBC Breakfast

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Emma Thwaites, Founder and CEO

Emma Thwaites

CEO and Founder

Emma is the founder and CEO of Thwaites Communications, with 30 years’ strategic communications experience, offering invaluable counsel and exceptional insight to clients across the data industry. Emma had a ten-year spell at the heart of UK government, where she headed up the Cabinet Office’s strategic communications team and led campaigns for both the PM and Deputy PM. 

Emma is a hands-on executive, recently leading on the delivery of projects for high-profile organisations including the Open Data Institute, the Wellcome Trust, and Jesus College Oxford. Emma’s expertise is in strategic communications planning, high-profile media relations and business consultancy.

News and insights

Workshops