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CEO and Founder
Emma is the founder and CEO of Thwaites Communications, with 30 years’ strategic communications experience, offering invaluable counsel and exceptional insight to clients across the data industry. Emma had a ten-year spell at the heart of UK government, where she headed up the Cabinet Office’s strategic communications team and led campaigns for both the PM and Deputy PM.
Emma is a hands-on executive, recently leading on the delivery of projects for high-profile organisations including the Open Data Institute, the Wellcome Trust, and Jesus College Oxford. Emma’s expertise is in strategic communications planning, high-profile media relations and business consultancy.
News and insights
What is reactive media relations? Navigating today’s competitive news environment is a daily challenge for many
PR has changed over the years – nowadays, the strongest and most proactive PR sets the news
Ethics in Artificial Intelligence appears to be having a coming-of-age moment. The current perfect storm of factors has created an unprecedented awareness that puts a consideration of ethics right at the heart of AI. At Allegory we are in the eye of that perfect storm and do not take that position lightly.
For many, profit is no longer king but is there enough capital in the economy to do all this good and put back into society?