Skip to content

Universities and Research

Allegory is a full-service communication agency with a strong track record of working with universities and researchers. We help HEIs to effectively demonstrate their value and increase engagement with stakeholders, academia, funding bodies, businesses, and government. 


How we can help universities

Bringing together academics, investors and industry to commercialise research

Engaging industry to increase business partnerships, knowledge transfer and executive education

Leveraging the potential of alumni, honorary graduates and stakeholders to support strategic goals

Communicating the value and impact of research to support funding opportunities and build institutional reputation

Supporting and enhancing  brand and communications strategies

We’ve worked with

Case studies

Coventry University: REF 2014

Raising the quality of Coventry University's REF submission, resulting in a 70% increase in funding
Read More
Library of books to show learning


Launching the Open University's new online courses platform with over 100 pieces of high quality media coverage
Read More
We are a communication agency for health care organisations

Health Data Research

Co-ordinating communications between academic and industry partners for the launch of the Health Data Hubs programme
Read More

Jesus College Oxford

A brand refresh of a 450 year old institution to attract students and researchers, and promote its access programmes
Read More

Knowledge Transfer Network

Creating a bank of multimedia case studies to demonstrate the impact of the KTN's work
Read More

Open Data Institute

Engagement with government, companies and the public sector to build relationships, support funding and generate leads for consultancy and training services
Read More
Building relationships with people to drive growth

Open University Business School

A stakeholder outreach and relationship building campaign to deliver revenue growth for the Open University
Read More

SOCIAM research programme

Working with Southampton, Oxford and Edinburgh Universities on brand development for the SOCIAM research programme
Read More

University of Liverpool

Working with academics, investors and the medical community to launch a simple device with the potential to save millions of babies lives
Read More

Wolverhampton University

Leveraging the power of honorary graduates to maximise their potential as key, influential stakeholders
Read More

Our universities team

Emma Thwaites

Emma has 30 years of strategic communications expertise and has delivered campaigns for higher education institutions, including the Open University, University of Southampton and Jesus College, Oxford. Prior to launching Allegory in 2012, Emma held senior communications roles at the centre of UK government where she led national campaigns for Prime Minister Gordon Brown and Deputy PM, Nick Clegg.

Richard Baker

Richard has more than a decade’s experience working with universities on projects ranging from knowledge transfer and research commercialisation to the creation of innovation destinations which support the wider efforts of academic institutions to enable broad economic impact from research. A former daily newsroom business editor and deputy editor, he has also accompanied university economic development missions to China and India.

Stuart Baird

Stuart has worked with the universities of Liverpool, Nottingham, Trent, Derby and Coventry to deliver research impact PR, including the global launch of two life saving devices in maternal care. Prior to agency work he worked in-house for Government including stints with No10 Downing Street and on campaigns for the Department for Education and the Education Skills Funding Agency. 

Paul Smith

Paul is a specialist in higher education communications with more than 20 years’ experience. He has held several, senior, in-house communications roles in HE and has provided consultancy support to the sector for nearly a decade. Working at both a strategic and operational level, he has achieved outstanding results for 13 HE
institutions across the UK, ranging from business schools to Russell Group, top-ten and
metropolitan universities.