Case studies
ODI Data-Centric AI Campaign
Applying creativity and strategic insights to build the ODI’s position as a leading influencer in data for AI policymaking
Cambridge University Press
Research-based stories to build awareness and increase influence
The University of Kent
Targeted communications strategy and supporting assets for university success in their Knowledge Transfer Partnership Programme
The Alan Turing Institute
Using storytelling to create a week-long national coverage spike
ODI Summit Flagship Story
Managing a data-driven research project, resulting in a story that enabled the ODI to engage directly with key stakeholders and the public, through mainstream media
ODI Summit 2020
Recreating the Open Data Institute’s annual Summit event in a virtual environment and cementing the ODI’s position as the leading data authority
Icebreaker One
Positioning Icebreaker One as the leading voice of data-enabled net-zero solutions.
OI 2020 AI Readiness Index
Launching a report into AI readiness that strengthened Oxford Insights’ position as a leading consultancy for AI and digital transformation
University of Liverpool
Working with academics, investors and the medical community to launch a simple device with the potential to save millions of babies lives
Open University Business School
A stakeholder outreach and relationship building campaign to deliver revenue growth for the Open University
SOCIAM research programme
Working with Southampton, Oxford and Edinburgh Universities on brand development for the SOCIAM research programme
Wolverhampton University
Leveraging the power of honorary graduates to maximise their potential as key, influential stakeholders
Coventry University: REF 2014
Leveraging research impacts to generate substantial media coverage, direct engagement with industry and policymakers, and a 70% increase in research funding
360Giving
Developing an in depth audience engagement strategy and increasing online presence
Open University FutureLearn
Launching the Open University’s new online courses platform with over 100 pieces of high quality media coverage
Aerospace Technology Institute
Positioning the ATI as a leader in the aerospace technology sector, through engagement with industry, government, universities and the public
The National Archives
An advocacy campaign that enabled the rollout and buy-in for a sector-wide digital transformation strategy
The Open Data Institute
Engagement with government, public and private sectors, to build relationships, support funding and generate leads for consultancy and training services
Data Pitch
Recruiting data-driven startups to join a European Commission funded accelerator programme
Energy Systems Catapult
Delivering a new and engaging identity for the Energy Systems Catapult, with a new website, branding and 20 pieces of print media coverage
Future Cities Catapult
Creating digital content packages to share knowledge with industry, demonstrate cutting edge research and generate business leads
Medicines Discovery Catapult
A profile-raising campaign that positioned the MDC as accelerator of innovation in the drug discovery sector, leading to increased engagement with industry
NHS SBS
A research and engagement project to allow NHS SBS to engage with key influencers in health and tech policy
OpenActive
Engaging the fitness sector community to make activity data more accessible and get 18 million people more active
Jesus College Oxford
A brand refresh of a 450 year old institution to attract students and researchers, and promote its access programmes
Arup
Implementing an internal communication and content strategy to engage with transport planners around the globe
ODI Data Trusts
Communicating the value of data trusts, through national media coverage and a social media campaign
The Centre for Public Impact
Kick starting a global conversation about the future of government that enabled the CPI to speak directly to leaders in government and business
Health Data Research
Co-ordinating communications between academic and industry partners for the launch of the Health Data Hubs programme
The 5% Club
A B2B PR campaign that increased this Charity’s corporate membership by 42%, helping to significantly raise awareness of its cause
De La Rue
Positioning De La Rue as a global leader in currency and brand protection innovation
Web Foundation
Working with the WWW Foundation to launch the Open Contracting Data Standard, reaching 40m people with 60 high quality articles
OI 2018 AI Readiness Index
Launching the world’s first government AI Readiness Index with engagement from the UK Prime Minister and coverage in the Daily Mail, Mirror and Tech UK
Innovate UK Knowledge Transfer Network
Creating a bank of multimedia case studies to help the KTN connect industry with innovators
Mastodon C
Securing an exclusive in the Economist, and coverage in the FT, Independent and Radio 4, that resulted in new orders and investment for this data startup
The Data City
Launching the world’s first digital tech census that helped grow the Data City’s reputation
Transport Systems Catapult
Launching the world’s first digital tech census that helped grow the Data City’s reputation
Digital Catapult
Launching the world’s first digital tech census that helped grow the Data City’s reputation
ODI Influencers
An Influencer engagement plan for the Open Data institute to deepen relationships in government and business