News and insights

Checking in with the interns: What we’ve learnt in our first month at Allegory

Why AI won’t replace communications professionals

Leaders managing a crisis communication response in a higher education setting

Reputation at risk? Key principles of effective crisis communications

Collage graphic of communications and scientific research

Strategic communications and life sciences

An abstract image of Charlies Dockens

Observation to impact – a new guide for research communication

Allegory founder, Emma Thwaites with Baker Baird co-founder, Stuart Baird

New East Midlands partnership for Allegory

AI generated image of a person in a virtual network

Smart communications strategy, big impact

Standing up to tough times – new insights on getting more from marketing and PR

Creating and building a brand and voice for The UK Agri-Tech Centre

Don’t get left behind: the race to influence starts now

Election manifestos and higher education

Building trust and authenticity through thought leadership

Corporate Digital Responsibility

Why Data Drives Reputation

Measuring Impact

Earned media: the power of thought leadership

Creating compelling content with data

Countering misinformation and building trust

Understanding changing audience behaviour

Valuing data

AI in PR – Why change may not be so bad

Allegory marks 10th anniversary and explores why data will drive corporate reputation in the next decade

10 years of data and communications. What’s changed? Everything.

Let’s start the conversation on Corporate Digital Responsibility

Communications directors need to act on Corporate Digital Responsibility (CDR)

The newbie: what I’ve learnt in my first month at Allegory

Good data governance is fundamental for reputation

hand and speech bubbles to represent opinions

COVID-19 pandemic: Public opinion shifts on data and tech

binary code and handshake to represent corporate digital responsibility

Corporate Digital Responsibility: The emerging barometer of reputation and trust

Face to represent facial recognition

Can we trust facial recognition technology?

Balloons flying away to depict the escaping of data

Are communications professionals prepared for a data breach?

Data ethics and the reputational dangers of ‘trust-washing’

New client announcement: The Alan Turing Institute

Microphone to depict a virtual event

Of Pirouettes & Pivots: Setting a standard for excellent virtual events

To depict thought leadership

How thought leadership can elevate your brand

To symbolise reactive media relations

Reactive media relations: The Power of comments, statements and letters

How to secure press coverage through proactive media relations strategies

AI and Ethics – the heart of the matter in 2020 Lessons from Covid-19 and Black Lives Matter

Your Covid-19 communications checklist

Covid-19 crisis communications: lessons from global leaders

A message from the Allegory team during lockdown

ODI and Allegory team photo

Allegory shortlisted for Corporate Engagement award

A new year and a new name

How to seize an opportunity in times of a crisis

How to seize an opportunity in times of a crisis

CIPR AI in the Professions

Why we’re still a way off tech-enabled Public Rel-AI-tions

Brand purpose: your organisation’s superpower

New year, new name: AI & emerging tech Shoreditch communications agency renames to Allegory

What does the pre-election (or Purdah) period mean for communications teams?

Why companies with a complex story, must simplify to survive

Why companies with a complex story, must simplify to survive

In a world of social good, is it possible to be ‘good’ in business?

In a world of social good, is it possible to be ‘good’ in business?

Unravelling Complexity

Building your brand and reputation

Small business; big lessons

Small business; big lessons

The restorative power of a break

The restorative power of a break

The ethical communication of research in PR

The ethical communication of research in PR

Why better tech requires better humans

Why better tech requires better humans

PR in the digital age: human emotion is more important than ever

PR in the digital age: human emotion is more important than ever

Poor proofreading can impact your credibility

Why you must always proofread EVERYTHING

A child meeting a robot

Implementing AI: convincing your users that artificial intelligence can be trusted

encourages employers to create as many earn and learn opportunities as possible.

Thwaites Communications announces partnership with The 5% Club

We are the cavalry – a journey through AI, robotics and exponential change

Notes from Silicon Valley

The intern: a snapshot of my diary during my first month at Thwaites

Yes Minister – Five things I Learned from Tessa Jowell

Six practical lessons for new entrepreneurs (hint: you'll never be ready)

The intern: five things I've learned in my first month at Thwaites

Jesus College Building, Oxford

Thwaites Communications announces partnership with Jesus College, Oxford

Greater Manchester Digital Summit brings a bold vision for Industry 4.0

Communicating a vision of the future with data

Open Inheritance Art: Building a public awareness campaign for Britain’s prized cultural artefacts

Creativity in STEM marketing: tapping into your audience’s feelings

Thwaites Communications wins coveted spot on Government communications framework

Thoughts on a walk