News & insights
Allegory marks 10th anniversary and explores why data will drive corporate reputation in the next decade
Allegory opened its doors in 2012. Since then we’ve helped universities, government organisations, technology and innovation companies to tell their story to a vast range
It’s been a decade since Allegory – then Thwaites Communications – opened its doors. The past 10 years have been a whirlwind of excitement, challenges,
It was fantastic to be part of the CIPR – Chartered Institute of Public Relations national conference today where we hosted a session on ‘Corporate
Corporate Digital Responsibility (CDR) is an emerging area of interest for organisations. It blends ethics and governance issues with consideration for how they apply within
Starting your first proper job after university is bound to be a little nerve wracking, but what about when you’re working from home and you
Emma Thwaites, founder of Allegory Communications, talks data and the way it influences our behaviour and business. Data headlines are here to stay Every aspect
The public is broadly supportive of the application of data and technology during COVID-19 but governance and transparency are critical to trust. Public attitudes towards
Corporate Digital Responsibility is rapidly emerging as the new barometer of corporate reputation and trust, and with it, the loyalty of customers
Are communications professionals prepared for a data breach? During last week’s keynote speech at the DataComms conference, our CEO Emma Thwaites polled the 200
Organisations that talk the talk of data ethics, but lack the internal governance to support their claims, face significant reputational risks
We are delighted to announce that the Alan Turing Institute joined Allegory’s roster of clients in August 2020. The Alan Turing Institute is the UK’s
What is reactive media relations? Navigating today’s competitive news environment is a daily challenge for many PR pros. Journalists are increasingly busy and receive thousands
PR has changed over the years – nowadays, the strongest and most proactive PR sets the news agenda, rather than merely responding to it. Long gone
Ethics in Artificial Intelligence appears to be having a coming-of-age moment. The current perfect storm of factors has created an unprecedented awareness that puts a consideration of ethics right at the heart of AI. At Allegory we are in the eye of that perfect storm and do not take that position lightly.
One thing that hasn’t changed during the Covid-19 crisis is the public’s appetite for clear communications. Here a some lessons from global leaders.
Allegory has been shortlisted for an award in the 2020 Corporate Engagements Award in the Best PR and External Communications category
In a world where a lot of the grunt work in PR is automated (normally carried out by junior members of staff), how do we look after and nurture younger people entering the profession?
Thwaites Communications has started off the new decade with a brand new name, identity and website. Emma Thwaites, founders and CEO, made the decision to
Despite its reputation as a ‘slow-down’ period, Purdah can actually be a time of immense productivity for communications professionals in the public sector. Here’s how to get the best out of this pre-election period.
In today’s always-on, hyper-connected world, it’s more important than ever for companies with complex issues to tell their story in a simple way.
For many, profit is no longer king but is there enough capital in the economy to do all this good and put back into society?
Liane Farrer attended the PRCA 2018 conference, which focused on change in communications. Here she shares her insights and asks, in a world of technological change, how does the modern PR keep it real?
AI has the potential to increase efficiency while reducing costs. Here we share four pieces of advice for companies that are innovating with AI, but are facing issues of trust along the way.
At the heart of inaction, you nearly always find fear and I learned a lot about mine recently when I set up Get You Heard, a not-for-profit delivering communications training for 16 to 24 year olds.
Thwaites lends support to new Get You Heard campaign
Thwaites Communications is delighted to announce a nine month partnership with The 5% Club to deliver a business-to-business communications programme.
Emma Thwaites spent a week at Singularity University (SU), in California*. Here she reflects on the technological changes and innovations that are shaping the future.
Emotions run high when starting a new job. Our fantastic intern Izzy reflects on her first month with us, and shares her top tips for university leavers thrown in at the deep end.
In this prevailing atmosphere of uncertainty, Tessa Jowell had a knack of making you feel positive, and a lot better than you did before you walked into her office. What was her formula?
Working on a flexible model, we provide clients with the assurance that their brands are in safe hands. Running the company has been an amazing experience so far with some great lessons along the way – here are my ‘top six’.
Starting a new job is never easy. Knowing you’ll be the most junior staff member is even more daunting. Cap that off with a suffocating dose of imposter syndrome and you’ve got the trifecta of modern-day anxiety.
Thwaites Communications has been appointed by Jesus College, Oxford to produce a strategic communications plan to showcase the College’s ambition and vision ahead of its 450th anniversary in 2021.
As an agency at the cutting edge of STEM technology Allegory was delighted to attend the Mayor of Greater Manchester’s Digital and Tech Summit.
Transforming a HMRC database of national heritage tax-exempt artworks into a searchable platform for the public to get closer to Britain’s most prized cultural assets.
It seems anyone and anything have been playing fast and loose with the facts and our data, leaving us wondering who and what to believe.
Using literal representations of what your company stands for risks broadening the gulf between you and your audience by neglecting to appeal to their emotions.
We’ve been selected to be on the government’s communications framework for editorial services.