Organisations that talk the talk of data ethics, but lack the internal governance to support their claims, face significant reputational risks
Data and AI
Allegory is a full-service communication agency that enables organisations that work with data and Artificial Intelligence, to engage with the public, academics, business leaders and government.
How we can help
Corporate Digital Responsibility communication strategies
Reputation management at times of crisis involving data or artificial intelligence
Engaging and inspiring your audiences through data-driven reports and storytelling
Media, industry and stakeholder engagement to demonstrate impact of data and AI research and innovation, build partnerships, and support funding & income generation
We’ve worked with
Our data and AI team
Emma is founder and CEO of Allegory, with 30 years of strategic communications expertise.
At Allegory Emma has an in depth knowledge of communications issues, opportunities and risks, which have r organisations including the Open Data Institute, Digital Catapult Health Data Research and Web Science Institute. Prior to launching Allegory in 2012, Emma held senior communications roles at the centre of UK government where she led national campaigns for Prime Minister Gordon Brown and Deputy PM, Nick Clegg.
Charlotte is Allegory’s Managing Director, and brings more than 15 years’ experience of communications consultancy, leading European accounts for a range of clients such as VISA and GE. At Allegory, Charlotte manages key accounts and projects across the data and AI sector, including for the Alan Turing Institute, and recently working with Mumsnet, Barnardo’s and Open Data Institute on a data-driven report into the impact of the pandemic on children’s lives. Before joining Allegory, Charlotte led cross-Whitehall behaviour change campaigns.
News and insights
Ethics in Artificial Intelligence appears to be having a coming-of-age moment. The current perfect storm of factors has created an unprecedented awareness that puts a consideration of ethics right at the heart of AI. At Allegory we are in the eye of that perfect storm and do not take that position lightly.
In a world where a lot of the grunt work in PR is automated (normally carried out by junior members of staff), how do we look after and nurture younger people entering the profession?
AI has the potential to increase efficiency while reducing costs. Here we share four pieces of advice for companies that are innovating with AI, but are facing issues of trust along the way.
It seems anyone and anything have been playing fast and loose with the facts and our data, leaving us wondering who and what to believe.