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Data and AI

 Allegory’s expertise in data and AI enables organisations to engage with the public, academia, business leaders and government, to build trust, drive innovation and protect reputations.  


"Allegory has helped us achieve a significant impact in the data sector, positioning the ODI as thought leaders in our domain. As a result, the ODI has been able to make the most of the profile-raising opportunities, weaving in messages about our work on data ethics, data infrastructure, data institutions and data governance"
Jeni Tennison
Former CEO and current Vice President and Chief Strategy Advisor at the ODI

How we can help

Strategies to communicate Corporate Digital Responsibility

Reputation management at times of crisis involving data or AI

Developing data-driven reports and stories to engage and inspire audiences

three people to represent audience mapping

Media, industry and government engagement, in data and AI sectors

We’ve worked with

Case studies

The Turing Institute

Using storytelling to create a week-long national coverage spike
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ODI Summit 2020 Flagship Story

Recreating the Open Data Institute’s annual Summit event in a virtual environment and cementing the ODI’s position as the leading data authority
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ODI Summit 2020

Recreating the Open Data Institute’s annual Summit event in a virtual environment and cementing the ODI’s position as the leading data authority
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Iceberg to represent the Icebreaker ONE and climate change

Icebreaker One

Positioning Icebreaker One as the leading voice of data-enabled net-zero solutions.
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AI Readiness Index

Launching a report into AI readiness that strengthened Oxford Insights' position as a leading consultancy for AI and digital transformation
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CTRL Shift

Raising the profile of this data consultancy’s annual conference.
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Open Data Institute

Engagement with government, public and private sectors, to build relationships, support funding and generate leads for consultancy and training services
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Data Pitch

Recruiting data-driven startups to join a European Commission funded accelerator programme
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Engaging the fitness sector community to make activity data more accessible and get 18 million people more active
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Implementing an internal communication and content strategy to engage with transport planners around the globe
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Data Trusts

Communicating the value of data trusts, through national media coverage and a social media campaign
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We are a communication agency for health care organisations

Health Data Research

Co-ordinating communications between academic and industry partners for the launch of the Health Data Hubs programme
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Web Foundation

Working with the WWW Foundation to launch the Open Contracting Data Standard, reaching 40m people with 60 high quality articles
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Oxford Insights

Launching the world’s first government AI Readiness Index with engagement from the UK Prime Minister and coverage in the Daily Mail, Mirror and Tech UK
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Mastodon C

Securing an exclusive in the Economist, and coverage in the FT, Independent and Radio 4, that resulted in new orders and investment for this data startup
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The Data City

Launching the world's first digital tech census that helped grow the Data City's reputation
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Whiteboard showing startup planning

Digital Catapult

Launching the world's first digital tech census that helped grow the Data City's reputation
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Our leadership team

Emma Thwaites

Emma is the Founder and Executive Chair of Allegory.

She is a strategic communications practitioner with more than 25 years’ experience and has worked at the highest level of government and corporate organisations. She is a hands-on agency leader who recently led the delivery of projects for high-profile organisations including the Open Data Institute, The Open University, and the Web Foundation.

Emma spent ten-years at the heart of UK government where she headed up the Cabinet Office’s strategic communications team.

Emma’s approach is characterised by intellectual rigour and exceptional standards of quality and value that she demands equally of her team. Her networks include industry innovators, media, and policy makers.

Charlotte Mcleod

Charlotte is CEO at Allegory.

She has spent 15 years working in strategic communications consultancy for a range of clients including General Electric, VISA and The Alan Turing Institute. 

She previously worked at the Cabinet Office leading cross-Whitehall behaviour change campaigns. These included influencing young people to develop their skills, small businesses to bid for government contracts and the ‘big five’ banks to change policy to fit military life.

Charlotte is committed to the power of communications to enable. It explains why she loves sharing travel stories. She’ll happily tell you all about her recent trek to Everest Basecamp.

Sian Freestone-Walker

Sian is a communications professional with more than 20 years’ experience working in the private sector for a FTSE 250 company and across government.

She has recently developed and implemented communications strategies for Armed Forces Day, International Women’s Day and National Apprenticeship Week.

Throughout her career Sian has also led on strategic and crisis communications during a range of high-profile events. 

Sian is adept at working with a wide range of complex stakeholders, across all levels of seniority to build mutually beneficial relationships. During her career she has acted as a strategic advisor to organisations including APCO,  the Home Office and Merseyside Police.

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