Emma Thwaites, founder of Allegory Communications, talks data and the way it influences our behaviour and business. Data headlines are here to stay Every aspect
Data and AI
Allegory’s expertise in data and AI enables organisations to engage with the public, academia, business leaders and government, to build trust, drive innovation and protect reputations.
How we can help
Strategies to communicate Corporate Digital Responsibility
Reputation management at times of crisis involving data or AI
Developing data-driven reports and stories to engage and inspire audiences
Media, industry and government engagement, in data and AI sectors
We’ve worked with
Our leadership team
Emma is the Founder and Executive Chair of Allegory.
She is a strategic communications practitioner with more than 25 years’ experience and has worked at the highest level of government and corporate organisations. She is a hands-on agency leader who recently led the delivery of projects for high-profile organisations including the Open Data Institute, The Open University, and the Web Foundation.
Emma spent ten-years at the heart of UK government where she headed up the Cabinet Office’s strategic communications team.
Emma’s approach is characterised by intellectual rigour and exceptional standards of quality and value that she demands equally of her team. Her networks include industry innovators, media, and policy makers.
Charlotte is CEO at Allegory.
She has spent 15 years working in strategic communications consultancy for a range of clients including General Electric, VISA and The Alan Turing Institute.
She previously worked at the Cabinet Office leading cross-Whitehall behaviour change campaigns. These included influencing young people to develop their skills, small businesses to bid for government contracts and the ‘big five’ banks to change policy to fit military life.
Charlotte is committed to the power of communications to enable. It explains why she loves sharing travel stories. She’ll happily tell you all about her recent trek to Everest Basecamp.
Sian is a communications professional with more than 20 years’ experience working in the private sector for a FTSE 250 company and across government.
She has recently developed and implemented communications strategies for Armed Forces Day, International Women’s Day and National Apprenticeship Week.
Throughout her career Sian has also led on strategic and crisis communications during a range of high-profile events.
Sian is adept at working with a wide range of complex stakeholders, across all levels of seniority to build mutually beneficial relationships. During her career she has acted as a strategic advisor to organisations including APCO, the Home Office and Merseyside Police.
News and insights
Are communications professionals prepared for a data breach? During last week’s keynote speech at the DataComms conference, our CEO Emma Thwaites polled the 200
Organisations that talk the talk of data ethics, but lack the internal governance to support their claims, face significant reputational risks
Ethics in Artificial Intelligence appears to be having a coming-of-age moment. The current perfect storm of factors has created an unprecedented awareness that puts a consideration of ethics right at the heart of AI. At Allegory we are in the eye of that perfect storm and do not take that position lightly.
In a world where a lot of the grunt work in PR is automated (normally carried out by junior members of staff), how do we look after and nurture younger people entering the profession?
AI has the potential to increase efficiency while reducing costs. Here we share four pieces of advice for companies that are innovating with AI, but are facing issues of trust along the way.