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Data and AI

 Allegory is a full-service communication agency that enables organisations that work with data and Artificial Intelligence, to engage with the public, academics, business leaders and government.  


"Allegory has helped us achieve a significant impact in the data sector, positioning the ODI as thought leaders in our domain. As a result, the ODI has been able to make the most of the profile-raising opportunities, weaving in messages about our work on data ethics, data infrastructure, data institutions and data governance"
Jenni Tennison
Former CEO and current Vice President and Chief Strategy Advisor at the ODI

How we can help

Corporate Digital Responsibility  communication strategies

Reputation management at times of crisis involving data or artificial intelligence 

Engaging and inspiring your  audiences through data-driven reports and storytelling

Media, industry and stakeholder engagement to demonstrate impact of data and AI research and innovation, build partnerships, and support funding & income generation

We’ve worked with

Case studies

2020 Artificial Intelligence Readiness Index

Launching a global report that strengthened Oxford Insights' position as a leading consultancy for AI implementation and digital transformation
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Engaging the fitness sector community to make activity data more accessible and get 18 million people more active
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The Data City

Launching the world's first digital tech census that helped grow the Data City's reputation
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Open Data Institute

Engagement with government, companies and the public sector to build relationships, support funding and generate leads for consultancy and training services
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Mastodon C

Securing an exclusive in the Economist, and coverage in the FT, Independent and Radio 4, that resulted in new orders and investment for this data startup
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We are a communication agency for health care organisations

Health Data Research

Co-ordinating communications between academic and industry partners for the launch of the Health Data Hubs programme
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Data Trusts

Communicating the value of data trusts, through national media coverage and a social media campaign
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Web Foundation

Working with Sir Tim Berners-Lee and the WWW Foundation to launch the Open Contracting Data Standard, reaching 40m people with 60 high quality articles
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Oxford Insights

Launching the world’s first government AI Readiness Index with engagement from the UK Prime Minister and coverage in the Daily Mail, Mirror and Tech UK
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Our data and AI team

Emma Thwaites

Emma is founder and CEO of Allegory, with 30 years of strategic communications expertise. 

At Allegory Emma has an in depth knowledge of communications issues, opportunities and risks, which have  r organisations including the Open Data Institute, Digital Catapult Health Data Research and Web Science Institute. Prior to launching Allegory in 2012, Emma held senior communications roles at the centre of UK government where she led national campaigns for Prime Minister Gordon Brown and Deputy PM, Nick Clegg.

Charlotte Mcleod

Charlotte is Allegory’s Managing Director, and brings more than 15 years’ experience of communications consultancy, leading European accounts for a range of clients such as VISA and GE. At Allegory, Charlotte manages key accounts and projects across the data and AI sector, including for the Alan Turing Institute, and recently working with Mumsnet, Barnardo’s and Open Data Institute on a data-driven report into the impact of the pandemic on children’s lives. Before joining Allegory, Charlotte led cross-Whitehall behaviour change campaigns. 

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