The Data City
Launching the world’s first digital tech census that helped grow the Data City’s reputation
Data and AI
Allegory is the UK's only data and AI specialised strategic communications agency. Our in-depth knowledge of data and AI, including political and ethical matters has helped our clients build trust, credibility and profile, through stories about data.
Our work in the data sector
Open Data Institute
Engagement with government, public and private sectors, to build relationships, support funding and generate leads for consultancy and training services
Data Pitch
Recruiting data-driven startups to join a European Commission funded accelerator programme
OpenActive
Engaging the fitness sector community to make activity data more accessible and get 18 million people more active
Data Trusts
Communicating the value of data trusts, through national media coverage and a social media campaign
Health Data Research
Co-ordinating communications between academic and industry partners for the launch of the Health Data Hubs programme
Web Foundation
Working with the WWW Foundation to launch the Open Contracting Data Standard, reaching 40m people with 60 high quality articles
Oxford Insights
Launching the world’s first government AI Readiness Index with engagement from the UK Prime Minister and coverage in the Daily Mail, Mirror and Tech UK
Mastodon C
Securing an exclusive in the Economist, and coverage in the FT, Independent and Radio 4, that resulted in new orders and investment for this data startup
Emma Thwaites
CEO and Founder
Emma is the founder and CEO of Thwaites Communications, with 30 years’ strategic communications experience, offering invaluable counsel and exceptional insight to clients across the data industry. Emma had a ten-year spell at the heart of UK government, where she headed up the Cabinet Office’s strategic communications team and led campaigns for both the PM and Deputy PM.
Emma is a hands-on executive, recently leading on the delivery of projects for high-profile organisations including the Open Data Institute, the Wellcome Trust, and Jesus College Oxford. Emma’s expertise is in strategic communications planning, high-profile media relations and business consultancy.
News and insights
Why we’re still a way off tech-enabled Public Rel-AI-tions
In a world where a lot of the grunt work in PR is automated (normally carried out by junior members of staff), how do we look after and nurture younger people entering the profession?
Why better tech requires better humans
If humanity is to have any real hope of not merely surviving but flourishing in the 21st century and beyond, we are going to need more than just better machines.
Implementing AI: convincing your users that artificial intelligence can be trusted
AI has the potential to increase efficiency while reducing costs. Here we share four pieces of advice for companies that are innovating with AI, but are facing issues of trust along the way.
Greater Manchester Digital Summit brings a bold vision for Industry 4.0
As an agency at the cutting edge of STEM technology Allegory was delighted to attend the Mayor of Greater Manchester’s Digital and Tech Summit.
Communicating a vision of the future with data
Data can’t be seen or heard but that doesn’t mean you can’t use it to paint a vibrant vision of the future with some focused communications.
The trust gap: what happens when we defy the algorithms?
It seems anyone and anything have been playing fast and loose with the facts and our data, leaving us wondering who and what to believe.