Data and AI
Our work in the data sector
CEO and Founder
Emma is the founder and CEO of Thwaites Communications, with 30 years’ strategic communications experience, offering invaluable counsel and exceptional insight to clients across the data industry. Emma had a ten-year spell at the heart of UK government, where she headed up the Cabinet Office’s strategic communications team and led campaigns for both the PM and Deputy PM.
Emma is a hands-on executive, recently leading on the delivery of projects for high-profile organisations including the Open Data Institute, the Wellcome Trust, and Jesus College Oxford. Emma’s expertise is in strategic communications planning, high-profile media relations and business consultancy.
News and insights
In a world where a lot of the grunt work in PR is automated (normally carried out by junior members of staff), how do we look after and nurture younger people entering the profession?
AI has the potential to increase efficiency while reducing costs. Here we share four pieces of advice for companies that are innovating with AI, but are facing issues of trust along the way.
As an agency at the cutting edge of STEM technology Allegory was delighted to attend the Mayor of Greater Manchester’s Digital and Tech Summit.
It seems anyone and anything have been playing fast and loose with the facts and our data, leaving us wondering who and what to believe.