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Data and AI

Allegory is the UK's only data and AI specialised strategic communications agency. Our in-depth knowledge of data and AI, including political and ethical matters has helped our clients build trust, credibility and profile, through stories about data.

Our work in the data sector

Open Data Institute

Engagement with government, public and private sectors, to build relationships, support funding and generate leads for consultancy and training services

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Engaging the fitness sector community to make activity data more accessible and get 18 million people more active

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Web Foundation

Working with the WWW Foundation to launch the Open Contracting Data Standard, reaching 40m people with 60 high quality articles

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Oxford Insights

Launching the world’s first government AI Readiness Index with engagement from the UK Prime Minister and coverage in the Daily Mail, Mirror and Tech UK

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Mastodon C

Securing an exclusive in the Economist, and coverage in the FT, Independent and Radio 4, that resulted in new orders and investment for this data startup

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Emma Thwaites, Founder and CEO

Emma Thwaites

CEO and Founder

Emma is the founder and CEO of Thwaites Communications, with 30 years’ strategic communications experience, offering invaluable counsel and exceptional insight to clients across the data industry. Emma had a ten-year spell at the heart of UK government, where she headed up the Cabinet Office’s strategic communications team and led campaigns for both the PM and Deputy PM. 

Emma is a hands-on executive, recently leading on the delivery of projects for high-profile organisations including the Open Data Institute, the Wellcome Trust, and Jesus College Oxford. Emma’s expertise is in strategic communications planning, high-profile media relations and business consultancy.

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