In a world where a lot of the grunt work in PR is automated (normally carried out by junior members of staff), how do we look after and nurture younger people entering the profession?
Science, Research and Innovation
We help organisations carrying out world-leading science, research and innovation, to communicate technical and complex stories, to non-technical audiences
How we can help
Campaigns and projects
Brand and content
We’ve worked with
Our leadership team
Emma is the CEO and founder of Allegory.
She is a strategic communications practitioner with more than 25 years’ experience and has worked at the highest level of government and corporate organisations. She is a hands-on agency leader who recently led the delivery of projects for high-profile organisations including the Open Data Institute, The Open University, and the Web Foundation.
Emma spent ten-years at the heart of UK government where she headed up the Cabinet Office’s strategic communications team.
Emma’s approach is characterised by intellectual rigour and exceptional standards of quality and value that she demands equally of her team. Her networks include industry innovators, media, and policy makers.
Charlotte is Managing Director at Allegory.
She has spent 15 years working in strategic communications consultancy for a range of clients including General Electric, VISA, The Alan Turing Institute and the National Cyber Security Centre.
She previously worked at the Cabinet Office leading cross-Whitehall behaviour change campaigns. These included influencing young people to develop their skills, small businesses to bid for government contracts and the ‘big five’ banks to change policy to fit military life.
Charlotte is committed to the power of communications to enable. It explains why she loves sharing travel stories. She’ll happily tell you all about her recent trek to Everest Basecamp.
Sian is a communications professional with more than 20 years’ experience working in the private sector for a FTSE 250 company and across government.
She has recently developed and implemented communications strategies for Armed Forces Day, International Women’s Day and National Apprenticeship Week.
Throughout her career Sian has also led on strategic and crisis communications during a range of high-profile events.
Sian is adept at working with a wide range of complex stakeholders, across all levels of seniority to build mutually beneficial relationships. During her career she has acted as a strategic advisor to organisations including APCO, the Home Office and Merseyside Police.
News and insights
In today’s always-on, hyper-connected world, it’s more important than ever for companies with complex issues to tell their story in a simple way.
AI has the potential to increase efficiency while reducing costs. Here we share four pieces of advice for companies that are innovating with AI, but are facing issues of trust along the way.