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Science, Research and Innovation

We help organisations carrying out world-leading science, research and innovation, to communicate technical and complex stories, to non-technical audiences

 

"Professional, well-organised and with a strong news sense, Allegory are skilled at translating even the most technical topics into accessible material…and then use their potent network of contacts to ensure these messages reach the right audiences around the world."
Dillon Mann
Campaigns and Communications Director, WWW Foundation

How we can help

Communication strategy

Campaigns and projects

Internal communications

Brand and content

We’ve worked with

Logos to show innovation work

Case studies

ODI Summit 2020

Recreating the Open Data Institute’s annual Summit event in a virtual environment and cementing the ODI’s position as the leading data authority
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Iceberg to represent the Icebreaker ONE and climate change

Icebreaker One

Positioning Icebreaker One as the leading voice of data-enabled net-zero solutions.
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SOCIAM research programme

Working with Southampton, Oxford and Edinburgh Universities on brand development for the SOCIAM research programme
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Coventry University: REF 2014

Leveraging research impacts to generate substantial media coverage, direct engagement with industry and policymakers, and a 70% increase in research funding
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Airplane engine and workers to demonstrate aerospace technology

Aerospace Technology Institute

Positioning the ATI as a leader in the aerospace technology sector, through engagement with industry, government, universities and the public
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Open Data Institute

Engagement with government, public and private sectors, to build relationships, support funding and generate leads for consultancy and training services
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Energy Systems Catapult

Delivering a new and engaging identity for the Energy Systems Catapult​, with a new website, branding and 20 pieces of print media coverage
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Image representing future of transport

Future Cities Catapult

Creating digital content packages to share knowledge with industry, demonstrate cutting edge research and generate business leads
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Medicines Discovery Catapult

A profile-raising campaign that positioned the MDC as accelerator of innovation in the drug discovery sector, leading to increased engagement with industry
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We are a communication agency for health care organisations

Health Data Research

Co-ordinating communications between academic and industry partners for the launch of the Health Data Hubs programme
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Web Foundation

Working with the WWW Foundation to launch the Open Contracting Data Standard, reaching 40m people with 60 high quality articles
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Knowledge Transfer Network

Creating a bank of multimedia case studies to help the KTN connect industry with innovators
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Image representing future of transport

Transport Systems Catapult

Launching the world's first digital tech census that helped grow the Data City's reputation
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Whiteboard showing startup planning

Digital Catapult

Launching the world's first digital tech census that helped grow the Data City's reputation
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We are a communication agency for health care organisations

Health Data Research

Co-ordinating communications between academic and industry partners for the launch of the Health Data Hubs programme
Read More

Open Data Institute

Engagement with government, public and private sectors, to build relationships, support funding and generate leads for consultancy and training services
Read More

Medicines Discovery Catapult

A profile-raising campaign that positioned the MDC as accelerator of innovation in the drug discovery sector, leading to increased engagement with industry
Read More

Web Foundation

Working with the WWW Foundation to launch the Open Contracting Data Standard, reaching 40m people with 60 high quality articles
Read More
Airplane engine and workers to demonstrate aerospace technology

Aerospace Technology Institute

Positioning the ATI as a leader in the aerospace technology sector, through engagement with industry, government, universities and the public
Read More

Energy Systems Catapult

Delivering a new and engaging identity for the Energy Systems Catapult​, with a new website, branding and 20 pieces of print media coverage
Read More

Our leadership team

Emma Thwaites

Emma is the CEO and founder of Allegory.

She is a strategic communications practitioner with more than 25 years’ experience and has worked at the highest level of government and corporate organisations. She is a hands-on agency leader who recently led the delivery of projects for high-profile organisations including the Open Data Institute, The Open University, and the Web Foundation.

Emma spent ten-years at the heart of UK government where she headed up the Cabinet Office’s strategic communications team.

Emma’s approach is characterised by intellectual rigour and exceptional standards of quality and value that she demands equally of her team. Her networks include industry innovators, media, and policy makers.

Charlotte Mcleod

Charlotte is Managing Director at Allegory.

She has spent 15 years working in strategic communications consultancy for a range of clients including General Electric, VISA, The Alan Turing Institute and the National Cyber Security Centre.

She previously worked at the Cabinet Office leading cross-Whitehall behaviour change campaigns. These included influencing young people to develop their skills, small businesses to bid for government contracts and the ‘big five’ banks to change policy to fit military life.

Charlotte is committed to the power of communications to enable. It explains why she loves sharing travel stories. She’ll happily tell you all about her recent trek to Everest Basecamp.

Sian Freestone-Walker

Sian is a communications professional with more than 20 years’ experience working in the private sector for a FTSE 250 company and across government.

She has recently developed and implemented communications strategies for Armed Forces Day, International Women’s Day and National Apprenticeship Week.

Throughout her career Sian has also led on strategic and crisis communications during a range of high-profile events. 

Sian is adept at working with a wide range of complex stakeholders, across all levels of seniority to build mutually beneficial relationships. During her career she has acted as a strategic advisor to organisations including APCO,  the Home Office and Merseyside Police.

News and insights

unravelling complexity

Unravelling Complexity

How do you tell a complex story, in a simple way – and to the right people?
In this seminar, Emma shares four sure-fire ways to communicate with real impact.

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