Icebreaker One
Positioning Icebreaker One as the leading voice of data-enabled net-zero solutions.
Strategy & Integrated Campaigns
Delivering Impact Through Cohesive Storytelling
A successful communications campaign starts with a strong strategy. At Allegory, we create integrated campaigns that combine storytelling, data-driven insights, and innovative tactics to achieve meaningful results for your organisation.
Why Strategy Matters
A well-defined strategy is the foundation of every successful campaign. It ensures your message is clear, your audience is targeted, and your efforts are aligned with your goals. At Allegory, we specialise in developing strategies that bring together PR, digital, and content efforts to amplify your impact.
Our Strategy and Integrated Campaign Services
We craft tailored campaigns that deliver measurable outcomes and elevate your brand. Our services include:
Campaign Planning and Execution
From concept to completion, we design and execute campaigns that align with your vision and objectives.
Learn how our campaign strategies elevated the UK Agri-Tech Centre’s profile within the industry.
Stakeholder Engagement
Build meaningful relationships with the people who matter most to your organisation’s success.
Multichannel Marketing
Integrate PR, social media, and digital tactics to maximise reach and engagement.
Data-Driven Insights
Use analytics and research to refine your strategy and achieve better results.
Campaigns work best when they reach audiences at multiple touch-points. We aim to deliver a media & external communications campaign plus a campaign toolkit with content for each channel e.g. leaflets, social media materials, a bank of case studies, videos and images.
We always include an evaluation plan to help clients assess the success of their campaign.
Why Choose Allegory?
At Allegory, our approach to strategy and campaigns combines creativity with a deep understanding of your sector:
Affordable Expertise: Flexible packages tailored to meet your budget.
Sector Specialisation: Extensive experience in science, technology, higher education, and research.
Collaborative Approach: We work closely with you to create campaigns that reflect your organisation’s values and goals.
Trusted by Industry Leaders: Our clients include universities, research institutes, and businesses across the UK. They trust Allegory to deliver integrated campaigns that build credibility, drive engagement, and achieve measurable results
Let’s Build a Winning Campaign Together
Ready to create a strategy that makes an impact? Allegory is here to help you craft and execute campaigns that deliver meaningful results.
➡️ Contact us today: Let’s discuss how we can help you achieve your campaign goals.
MORE Case studies
The National Archives
An advocacy campaign that enabled the rollout and buy-in for a sector-wide digital transformation strategy
Jesus College Oxford
A brand refresh of a 450 year old institution to attract students and researchers, and promote its access programmes
Oxford Insights
Launching the world’s first government AI Readiness Index with engagement from the UK Prime Minister and coverage in the Daily Mail, Mirror and Tech UK