The University of Kent
Targeted communications strategy and supporting assets for university success in their Knowledge Transfer Partnership Programme
Digital & Social Media
Strategies That Drive Results
In today’s digital-first world, a strong online presence is essential. At Allegory, we specialise in creating and managing smart, data-driven digital and social media strategies that connect with your audience, build your brand, and generate measurable results.
Why Digital and Social Media Matter
Social media is more than just posting updates—it’s about creating meaningful connections, growing your audience, and driving engagement that leads to tangible outcomes. Our expertise ensures that every post, campaign, and interaction aligns with your goals.
Our Digital and Social Media Services
We help you harness the power of digital platforms with tailored strategies that deliver real impact. Our services include:
Social Media Management
From content creation to scheduling and analytics, we manage your platforms with smart, engaging content.
Lead Generation Campaigns
Turn followers into loyal customers with targeted campaigns that deliver high-quality leads.
Content Development
Create high-impact digital content, including blogs, videos, and infographics, that resonate with your audience.
Paid Advertising
Maximise your reach with expertly managed social media advertising campaigns on platforms like LinkedIn, Twitter, and Facebook.
Analytics and Reporting
We provide actionable insights into your performance, helping you optimise for even greater success.
WHY CHOOSE ALLEGORY?
At Allegory, we combine creativity with data-driven strategies to deliver results that matter:
Affordable Expertise: Flexible packages tailored to your needs and budget.
Sector Knowledge: Experience in driving engagement for clients in science, technology, higher education, and research.
Collaborative Approach: We work closely with you to ensure your digital strategy aligns with your vision.
Trusted by Industry Leaders: From technology start-ups to research institutions, our clients rely on us to navigate the complexities of the digital landscape. We help you stand out, connect with your audience, and achieve measurable success.
Let’s Elevate Your Digital Presence
Ready to transform your digital and social media strategy? Allegory is here to help you create, execute, and optimise campaigns that deliver real results.
➡️ Contact us today: Let’s discuss how we can help you achieve your digital marketing goals.
Case studies
The National Archives
An advocacy campaign that enabled the rollout and buy-in for a sector-wide digital transformation strategy