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Media Relations

Competition for press coverage is fierce. However, an experienced media relations agency should help their clients set the news agenda, rather than just respond to it. We work with our clients to pull out the stories that secures the coverage they expect.

Getting the right coverage also depends on strong relationships with the right journalists. Since our launch in 2012, we have cultivated an extensive network of journalists, and understand what they look for in a story. The result? Over 6000 items of coverage for our clients, including thought-leadership and opinion pieces, features and interviews, from the Guardian and BBC Breakfast, to the Financial Times and the Wall Street Journal.

Proactive & Reactive PR explained

Our media relations success stories

The 5% Club

Delivering a b2b PR campaign that targeted HR and L&D audiences, and increased this business organisation’s membership by 42%

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Mastodon C

Securing high-profile press coverage for data startup, Mastodon C, to highlight potential savings for the NHS

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Emma Thwaites, Founder and CEO

Emma Thwaites

CEO and Founder

Emma Thwaites is a communication professional with 25 years’ experience. Prior to founding Allegory in 2012, Emma had a ten-year spell at the heart of UK government, where she headed up the Cabinet Office’s communication team.

News and insights

How to seize an opportunity in times of a crisis

How to seize an opportunity in times of a crisis

In today’s digital age, crisis management rules have changed. How can organisations successfully turn an online crisis into an opportunity to crystallize clientele and maintain trust?
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Why companies with a complex story, must simplify to survive

Why companies with a complex story, must simplify to survive

In today’s always-on, hyper-connected world, it’s more important than ever for companies with complex issues to tell their story in a simple way.
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Building your brand and reputation

Building your brand and reputation

Creating the right impression with customers and partners has never been more important. In this tutorial, Emma Thwaites shares five simple steps that will help you to future proof your brand.
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Workshops