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Media relations

In today’s fast-paced media landscape, getting your story heard can be a challenge. At Allegory, we specialise in strategic media relations that put your organisation in the spotlight. Our expertise in science, technology, higher education, and academic research means we craft compelling narratives that resonate with the right audiences.

There’s more to media relations than sending out press releases. When done effectively, it can build trust, establish credibility, and amplify your message. We help you navigate the complexities of the media world to ensure your story reaches the journalists, influencers, and platforms that matter most to your audience.

Reactive media relations is core to our offering because, simply put, the news is uncontrollable. We intelligently seize opportunities on your behalf to showcase expert views on the day’s news. Media monitoring identifies stories where our clients can be positioned as respected experts using timely comments, statements and letters.

What we offer

Every media relations strategy we deliver is tailored to your goals. Whether you’re aiming to increase brand visibility, position yourself as a thought leader, or generate leads, our data-driven approach ensures measurable results. Our Services Include:

Media outreach and press management: We craft and distribute press materials that grab attention, positioning your brand for maximum impact.

Strategic storytelling: From research-based insights to creative storytelling, we ensure your message stands out in a crowded marketplace.

Discover how we helped The Turing Institute achieve a week-long spike in national coverage, enhancing its credibility and public profile.

Journalist engagement: We connect you with key media contacts, ensuring your story reaches the right audience.

Crisis media management: In challenging times, we help you manage the narrative and maintain your reputation.

Why Allegory?

At Allegory, we combine expertise in reputation management with a deep understanding of niche sectors like AI, technology, and higher education:

Affordable expertise: Tailored packages designed to suit your needs and budget.

Sector knowledge: Proven success in managing reputations and building influencer networks in complex industries.

Collaborative approach: We partner with you to create strategies that align with your organisation’s values and goals.

Trusted by leaders across sectors: Our clients include universities, research institutes, and technology innovators who rely on Allegory to protect their reputations and amplify their voices. From proactive planning to crisis resolution, we help you navigate challenges and seize opportunities.

Your story deserves to be heard. Partner with Allegory to build credibility, increase media coverage, and connect with the audiences that matter most.

Contact us today: Let’s discuss how we can elevate your media presence.

Case studies

ODI Summit 2020

Recreating the Open Data Institute’s annual Summit event in a virtual environment and cementing the ODI’s position as the leading data authority

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