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our team

As you’d expect from a consultancy working in fast-moving environments, we structure our business in line with a ‘start-up’ culture – bringing the right expertise to each project whilst keeping our overheads low.

For each project we undertake, we select the right mix of associates and team members, along with any additional specialists, to ensure that we deliver best value to each assignment, led on every account by our highly experienced senior leadership team.

senior team

Emma Thwaites

Founder and Executive Chair

Charlotte McLeod


Sian Freestone-Walker

Associate Director of Client Services

Jo Kingston

Account Director

Caroline Armstrong

Business Development Manager

Rachel Fernandez-Vidal

Marketing Manager

Alison Springham

Associate Financial Director

Stuart Baird

Associate Director

staff and associates

Anita Coe
Laura Townshend
Alex Vryzakis
Anne Edimo
Kristin Hadland
Emma Foster
Paul Smith
Cathy White
Vicky Bristow
Iain Aitch
Jhilla Khodaie

advisory panel

Part of our USP is our Advisory panel, a network of senior figures from the world of technology, science, the arts and communications that we’re delighted to call our ‘critical friends’. They bring a wealth of knowledge and independent thought to our client projects as well as our own business.

Sarah MacDonald
Rob Bryan
Alex Butler
Tim Organ
Emer Coleman
Sue Primmer