Alex undertook her undergraduate degree in Modern Languages and Literature at the University of Oxford, and is fluent in French, Italian and Greek; she is currently learning Korean. Alex has an MA in Print and Online Journalism and has worked with online publications such as The Offside Rule Podcast and A Football Report, as well as traditional print media including the Telegraph. 

At Allegory, Alex writes for print and web, as well as deploying her language skills to the benefit of clients, who work in multiple geographies. Most recently, Alex has secured a TV package for her clients The 5% Club and Jesus College, Oxford on BBC Breakfast and BBC Spotlight, Oxford respectively.