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A comprehensive communications strategy and media campaign that helped establish the Open Data Institute as global leader
The brief
Founded in 2012 by Sir Tim Berners-Lee and Sir Nigel Shadbolt, the Open Data Institute (ODI) works to build an open, trustworthy data ecosystem to enable governments and businesses to work together more effectively.
We were engaged by the ODI’s founding members to manage the communication for the launch of the organisation, and deliver a profile building strategy.
Our response
Within six months of working for the ODI, we had secured over 15 pieces of media coverage, including a front page story in the Wall Street Journal.
We identified key audiences across government and business that the ODI needed to reach to achieve their objectives, and then delivered key messages to these audiences through high-profile coverage in national, international and trade media, social media campaigns, and stand-out events.
Allegory essential part of the ODI founding team since we started. They have shaped our communication strategy, and actively delivered stories and coverage in hundreds of publications, ranging from the front page of the Financial Times, to Wired, to the Wall Street Journal.
The outcome
Some of the key outputs of our work include:
- Six ODI Summits – landmarks events in the field of open data
- Over 4000 pieces of media coverage, including BBC Radio 4 Today, front pages of the Financial Times and Wall Street Journal
- A programme to identify, engage, and deepen relationships with influential people in senior roles within government and business
- An active online community: 55k Twitter followers and a weekly newsletter reach of over 13,000
The ODI is now globally recognised as a leading voice in the field of open data. The organisation engages and collaborates with governments, major companies, startups and public sector bodies on multi-million pound projects.
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