

Good data governance is fundamental for reputation
Emma Thwaites, founder of Allegory Communications, talks data and the way it influences our behaviour and business. Data headlines are here to stay Every aspect
We’re an award-winning strategic communications agency.
We work with think tanks, research bodies and tech leaders to get great work noticed. From brand platforms to awareness campaigns, our research-driven approach turns heads.
Engage the public, raise your profile and drive meaningful change with us.
communication strategy
A strategy built on an organisation’s goals backbone of successful communications campaigns. Allegory’s strategic communication approach is the foundation for organisations to raise their profile, educate and drive change.
campaigns and projects
We work with clients to get content to where it needs to be, manage the delivery of the campaign strategy and tactics, and handle real-time monitoring to understand how it’s being received.
internal communications
People are the lifeblood of an organisation. Strong leadership and communication are critical to engagement, motivation, and productivity. Allegory works with clients to build and support in-house teams by developing processes to maximise talent.
brand and content
Allegory is an approved supplier of editorial services on the Crown Commercial Service communications framework. We create written and visual content that inspires and educates audiences. We bring clarity to technical and complicated subjects, making them exciting, relatable and engaging.
At Allegory, your goals come first. We invest the time to understand your organisation and its needs before we put pen to paper.
First, we measure the impact of your existing comms base. Then we’ll build a detailed picture of your market position through in-depth research, workshops and expert-led discussion.
All this work forms the basis for a clear brand proposition and message framework to shape your strategic direction. We’ll ensure your campaigns have every advantage from the word go.
Building from your strategy, we launch end-to-end campaigns to meet your business goals.
That means carving out an audience, designing your content and managing delivery over the long term. Most importantly of all, we’ll also use data to analyse and optimise your campaign in real-time.
Our team of campaign managers is agile, flexible and great at what they do. They’ll help you find brand-new ways to engage and persuade your stakeholders.
People are the lifeblood of your organisation. You need strong communication to keep them moving in the right direction.
We can work with you to build powerful internal campaigns that engage and motivate your staff. Working with your in-house team, we’ll build new systems to maximise resources and ensure company well-being.
That’s what makes for a healthy heartbeat.
We’re veterans in making tough subjects relatable and engaging. That’s why we were chosen as an approved editorial supplier to the Crown Commercial Service.
Our brand experts help position clients for success in tough markets. They know how to inspire and educate your audience at the same time. And we’ll create all the content you need to do it, from blogs to videos, social posts and beyond.
All our brand decisions are informed by detailed market research that gives you the strategic advantage.
Emma Thwaites, founder of Allegory Communications, talks data and the way it influences our behaviour and business. Data headlines are here to stay Every aspect
To kick off this exciting new decade, Thwaites Communications has made a big change: we have renamed our company! We’re now called Allegory. Founder and CEO Emma Thwaites reflects on the rebranding process.
Recreating the Open Data Institute’s annual Summit event in a virtual environment and cementing the ODI’s position as the leading data authority
Positioning Icebreaker One as the leading voice of data-enabled net-zero solutions.
Engagement with government, public and private sectors, to build relationships, support funding and generate leads for consultancy and training services
Delivering a new and engaging identity for the Energy Systems Catapult, with a new website, branding and 20 pieces of print media coverage
Kick starting a global conversation about the future of government that enabled the CPI to speak directly to leaders in government and business
Co-ordinating communications between academic and industry partners for the launch of the Health Data Hubs programme
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