Clarity and persuasion for those shaping tomorrow
At Allegory, we make the complicated simple and the important impossible to ignore. We’re the strategic communications team by your side.
Strategic communications informed by sector expertise
For over a decade, Allegory has delivered award-winning strategic communications to organisations looking to build a brand, drive awareness, and engage key stakeholders. We’re here to help you navigate with clarity and purpose, whatever the challenge.
Our work is informed by the wealth of knowledge and experience of our team of communications specialists, who come from a colourful range of backgrounds. They bring invaluable sector expertise, specialising in the following areas.
Who we’ve worked with
From impactful media campaigns to thought leadership and social media strategies, we work with organisations in research, data, AI, science – and more – to create lasting value. Read our case studies to learn how we tackled different challenges and achieved measurable campaign goals.
What our partners say
"Allegory successfully positioned us as key players in vital dialogues, allowing us to amplify our voice and influence policymakers with important research on major global challenges."
Cambridge University Press
"We have been delighted with the high-quality foundations that Allegory created for ongoing communications activities and for our continuing success."
UK Agri-Tech Centre
The Open Data Institute
"Allegory successfully positioned us as key players in vital dialogues, allowing us to amplify our voice and influence policymakers with important research on major global challenges."
Cambridge University Press
"We have been delighted with the high-quality foundations that Allegory created for ongoing communications activities and for our continuing success."
UK Agri-Tech Centre
The Open Data Institute
ODI Data-Centric AI Campaign
Applying creativity and strategic insights to build the ODI’s position as a leading influencer in data for AI policymaking
Cambridge University Press
Research-based stories to build awareness and increase influence
The University of Kent
Targeted communications strategy and supporting assets for university success in their Knowledge Transfer Partnership Programme
The Alan Turing Institute
Using storytelling to create a week-long national coverage spike
ODI Summit Flagship Story
Managing a data-driven research project, resulting in a story that enabled the ODI to engage directly with key stakeholders and the public, through mainstream media
Our senior team
Checking in with the interns: What we’ve learnt in our first month at Allegory
In July, Allegory welcomed two new interns, MillaMay Garrow and Nick Miao, who have been helping out with various projects, from company marketing to client-facing
Why AI won’t replace communications professionals
By Emma Thwaites The bottom line: Artificial intelligence threatens tasks, not roles. At Allegory, we’re already using AI strategically to level the playing field with
Reputation at risk? Key principles of effective crisis communications
By Sian Freestone-Walker and Alex Vryzakis With the 24-hour news cycle now the norm and social channels “always on”, crises can erupt without warning, whether
Strategic communications and life sciences
By Rachel Hind and Dani Verrall In labs worldwide, scientists manipulate molecules invisible to the human eye, yet their work has implications that stretch across
Observation to impact – a new guide for research communication
Charles Dickens (Canva’s Magic Media version of him above!) turned acute social observation into stories that changed Victorian society. With characters like Oliver Twist and
New East Midlands partnership for Allegory
Right people, right values, shared objectives. It’s what we look for in everything do with clients and Allegory has built a strong reputation for delivering